Adobe Experience Cloud Blog

JUNE 7, 2010

Instead, I’m much more connected to what I believe is Marketo’s purpose – creating, identifying, and nurturing the best prospects for our customers and driving predictable revenue for their organization. . Want to see an example of some not so boring B2B marketing? If we treat it like it is boring, then so will our prospects!

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link, Co-founder of the Global Speed of Trust Practice (left) and Craig Spiezle, Executive Director of the OTA. Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? 91% of people decided to buy from a business they trust.

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Trust Marketing Statistics B2B Thought Leadership B2B Marketing 48

Adobe Experience Cloud Blog

MARCH 23, 2011

by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. The State Of B2B Social Media Marketing. B2B Sales and Social Media. The average visitor spends 66% more time online than a year ago.

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B2B Marketing B2B Social Media Eye-Tracking 48

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. But as social media drives more and more traffic to your website, and search engines recalibrate to account for social media links in their ranking algorithms, it is increasingly important to optimize your website for both humans and search engines.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Consider these 5 B2B marketing tips for press release success: 1.

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Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. Ramos also offers insight on how B2B social media differs from B2C social media. .

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Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

MAY 12, 2011

by Andrew Spoeth Content marketing has become a critical component of B2B marketing , but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing. Note: Click to Enlarge).

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Advertisements Advertising Content Marketing Marketo 48

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Chapman (Wiley, Nov 2010). Director of Marketing, Marketo. Posting it on your website is just the beginning.

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Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

JANUARY 5, 2012

Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Small Business Marketing Business Marketo Planning 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.

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Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

MARCH 4, 2011

B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009).

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Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. With authors like Chris Brogan (Trust Agents) rising up the New York Times best seller lists, marketers are talking about building trust and how to go about doing so.

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Promotion Privacy Trust Marketing Broadcasting 48

Adobe Experience Cloud Blog

JANUARY 18, 2011

by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below.

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Case Studies Case Study Studies Effectiveness 48

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.

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B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. We would love to hear your thoughts!

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Social Marketing Marketo Social Media Marketing Management 48

Adobe Experience Cloud Blog

JULY 29, 2011

The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

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Lead Management Allocation Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

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Lead Management Sales Leads Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

According to some reports, these tests may have been going on since as early as 2010. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”.

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

Adobe Experience Cloud Blog

JULY 20, 2010

A few months back, Marketo launched a new website, but we initiated the process to redesign the company’s website prior to the holidays. Then I found myself saying, (in response to a comment about wanting the website to be “a 2010 look…”) – how about aiming for 2012 or beyond?

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Design Marketing Websites Marketo Tagging 48

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. He walked us through some cleverly-thought-out awards, linked to bands of achievement which our sales reps had worked towards throughout the year. by Andrew Spoeth I was recently thinking about an event I attended in January.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

JANUARY 6, 2011

The end of 2010 is proving to be a formative time for new privacy protections. These Days in Privacy – How new developments in privacy may affect online marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Josh Aberant These are exciting times in privacy.

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Privacy Online Marketing Privacy Protection Marketing Proposals 48

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Companies with all kinds of new and unique business models are proposing different self-regulation best practices. Yes, it’s finally happening.

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Privacy Phishing Marketing Proposals Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles. is one of the newest tools revolutionizing B2B sales. With Sales 2.0,

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Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Keyword optimization is the vital link to the chain of social media connection. However, go another step further and determine if the keywords you’ve chosen are the best to draw people to your business. What’s The Best Timing For My Content?

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Demand Generation Social Media Demand Generation 48

Adobe Experience Cloud Blog

OCTOBER 4, 2011

2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Just kidding, Big Brother is not hiding under the guise of B2B marketer. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results.

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Demand Branding Brand Identity Demand Generation 48

Adobe Experience Cloud Blog

AUGUST 15, 2012

Not necessarily a new area of marketing, but one that is under-utilized, under-optimized, and more often than not, just not considered when planning a b2b marketing campaign. Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). Check out our B2B Mobile Email Marketing paper to read about more best practices.

Mobile Marketing 48

Mobile Marketing Planning Marketo Marketing & Strategy 48

Adobe Experience Cloud Blog

MAY 17, 2011

A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Commit to lead nurturing.

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Sales Leads Lead Ranking Lead Scoring Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 27, 2010

With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. Social CRM: The Latest Evolution for Managing Customer Relationships was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

APRIL 27, 2010

CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% Cloudy Crystal Balls: Why CSOs Have Limited Visibility into the Future was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. say their ability exceeds expectations. Why are sales forecasts so inaccurate?

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Forecasting Long Tail Marketing Sales Cycle CMO 48

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. And remember that in B2B, you nurture organizations, not people.

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Top of Funnel Optimization Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

MAY 22, 2015

That’s because no one could ever imagine that tactics such as sign-up-driven pages, refer-a-friend, or bringing in unique referral links could help a business model to strike a cord with users. But before you plan to initiate a referral marketing strategy, it’s best to analyze the various techniques that can be put into action.

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Enterprise Management Marketing Management Planning Business 48

Adobe Experience Cloud Blog

MAY 25, 2010

Three quarters (76%) of B2B marketing professionals agree, or strongly agree, that their “ability to track marketing ROI gives marketing more respect.” Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.

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CMO Forecasting Budget Programs ROI 48

Adobe Experience Cloud Blog

FEBRUARY 18, 2011

by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.

Campaigns 48

Campaigns Marketo Ad Building Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 24, 2012

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Examples Conference Network Marketing Marketo 48

Adobe Experience Cloud Blog

AUGUST 18, 2011

This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”.

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