MarketMuse

FEBRUARY 19, 2020

Content depth is measured by expert coverage of a broad range of subjects around a given focus topic. This includes content items and domains as a whole. Content depth has been a major rankings factor since at least 2010 when Google’s MayDay update started penalizing articles for being too thin.

Content 62

Content Domain 62

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. This article provides those steps.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Webbiquity

MAY 3, 2018

Just like the various kinds of diet advice freely available on the internet, there are numerous articles that purport to provide SEO guidance. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. But of course, not everything you see on the Internet is true.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Anyword

DECEMBER 20, 2023

While AI has made it easy for businesses to effectively create content at scale, it has also brought about the issue of “AI content hallucinations,” where fact and fiction can become blurred. This poses a significant risk to brand’s content marketing success, potentially resulting in disastrous consequences.

Tips 40

Tips Lead Ranking Rules Content 40

Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Webbiquity

APRIL 5, 2010

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. 9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. Interactive PR Resources. PRChannel. ** 5 Stars.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Or tell me to shut up and talk about something else. . Here’s an interesting one.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article…. Read full article…. manufacturing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Seismic

FEBRUARY 23, 2021

Content supply didn’t meet demand. When I launched my program in late 2010, sourcing content was time consuming and we eventually reached a point where it was impossible to keep up with the demands of our financial advisors. But there became a point when early adopters ran out of content. Finding a better path forward.

Personalization 52

Personalization Ad Building Content Thought Leadership 52

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? And, they are creating well-written, data-backed articles, he said. I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? How much has AI been implemented behind the scenes for content creation?

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

nDash

NOVEMBER 19, 2020

I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . I taught in New York public schools for 15 years before leaving the classroom in 2010 to pursue freelance writing full-time.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Vision Edge Marketing

JANUARY 24, 2023

Has it been bought into, and adhered to, by those who will use the content to guide their everyday decisions? Biljana Cvetanovski, Eric Hazan, Jesko Perrey, and Dennis Spillecke, in their article , “Are you a growth leader? Now, Does Having a Growth Plan Make a Difference to the Bottom Line? What’s made the difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

NuSpark Consulting

JANUARY 21, 2019

So we typically send emails that link to juicy, relevant content. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. I became involved in content marketing about a decade ago.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Ambal's Amusings

FEBRUARY 10, 2010

Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Doug Kessler 's Marketing Prediction for 2010. Doug Kessler's Marketing Actions for 2010. 2010 Content Marketing Trends and Predictions.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Paid Search Agency 100

Content Standard

OCTOBER 2, 2015

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. How does cross-promotion apply to your brand’s content?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Heinz Marketing

NOVEMBER 25, 2020

We’re going to taking a break from our regularly scheduled sales and marketing content…. In the United States, the Saturday after Thanksgiving is known as Small Business Saturday , started by American Express amid the 2010 recession. An article from Seattle PI – 8 ways to support Seattle’s small businesses amid COVID-19.

Small Business Marketing 131

Small Business Marketing Conference Paid Search Agency Planning 131

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. This article will help you understand ABM better, so you don’t have to suffer from costly mistakes and will see results faster. Creating personalized content for each account Effective ABM involves delivering personalized and relevant messages to target accounts.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Does personalization really make content marketing better? Personalization is a strategy all on its own that can be integrated into various marketing mediums, including blog articles, social media, and even search engine results. Voice search.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

B2B Marketing Directions

MAY 27, 2018

Content marketing has been an integral part of marketing at most B2B companies for most of the past decade. In every annual survey conducted by the Content Marketing Institute and MarketingProfs (beginning in 2010), about nine out of ten surveyed B2B marketers have reported their company was using content marketing in some form.

Content Marketing 64

Content Marketing Planning Gartner Paid Search Agency 64

Launch Marketing

SEPTEMBER 19, 2018

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Webbiquity

FEBRUARY 4, 2011

TrakkBoard ), how-to articles, mobile phone apps, add-ons, plugins and resources. This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. 30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources by SEOptimise.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Contently

JUNE 27, 2016

This article originally appeared on our sister site, The Freelancer. “We And Dotinga’s parting article as president of ASJA was a desperate cry for action. Forging a path into content marketing. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69