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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. It’s time to stop guessing.

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The Marketing Potential on Amazon

Navigate the Channel

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical stores. Amazon Spark.

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How to cannibalize your own product well

Kevin Indig

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. I explain the different types of cannibalization at the hand of popular examples (Amazon, Google, Instagram, Netflix, Apple) and help you understand when cannibalization should be on the table and when not.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

The factors Forrester recommends B2B marketers focus on are: Business audience reach Business context reach Cross-channel capabilities B2B performance reporting Product vision Execution roadmap Market approach Commercial model Innovation roadmap Delivery model. It compares Apple to Amazon: both are useful. Dear Forrester: what gives?

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

Amazon is the Undisputed Whale. Amazon’s share of the overall pie continues to grow: Total Amazon share of overall ecommerce is up to roughly 40% of total online sales with Walmart lagging behind at 7%. eCommerce Products & Services Mix. in 2010 to 10.7%. eCommerce Revenue Outlook. eCommerce SEO.

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2

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Unriddled: Messenger's New Look, Apple's Latest Products, and More Tech News You Need

Hubspot

yesterday, Apple held a special event to debut the the latest editions in its line of iPad Pro and MacBook products. Among them: a new retina MacBook Air (the design of which hadn't been updated since 2010), as well as a bring-your-own-monitor-style Mac Mini. Want to Know What Amazon's Cashierless Stores Are Like? Source: Apple.

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