Marketing Insider Group

JUNE 1, 2020

There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. You have to be able to convey your messaging in a way that articulates the mindset of your prospects and existing customers. The Power of Storytelling in Action.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

Biznology

OCTOBER 12, 2017

Based on my research, what they wrote about was also highly relevant to clients and prospects. Needless to say, this increased my desire to optimize the content so that clients and prospects could find it in the relevant steps on their buyer journeys. Steve has been blogging and tweeting about his brand successfully since 2009.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And yes, that includes your B2B prospects! Gamifying it means that prospects and customers will be left with a positive feeling about your brand.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Adobe Experience Cloud Blog

JUNE 29, 2017

Use Your Best Customers as Your Research Lab. To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory. Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Address Problems That Prospects Don’t Know They Have.

Startups 134

Startups API Budget Programs Lead Ranking 134

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Valasys

AUGUST 21, 2019

The new content platform devised is called PureContent which serves as a one-stop solution for figuring out the relevant pieces of content, resonating with the areas of interests of the prospects. About PureB2B : Founded in the year 2009, PureB2B helps marketers match pace with ever-changing demands of B2B sales.

Intent 40

Intent B2B Marketing B2B Product 40

Hubspot

APRIL 3, 2017

1) Pretending to be a Prospective Client. So did the fake prospect stunt work out? In one instance, a prospective candidate hacked the agency's internal file-sharing service and sent an email containing their resume to every creative director at 72andSunny. Check out the marketing stunts below. Image via Adweek.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Onalytica B2B

AUGUST 23, 2017

Shift from ‘deference’ to ‘reference’ As Marketing Week published back in 2009, there has been an “evolutionary shift from deference to reference; deference being people accepting what they are told and reference being people asking advice from peers.” A Forrester research study shows that “6.2% DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Give away free stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2009

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. 2 Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post. Look forward to meeting up with you at BOS 2009.) United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

ViewPoint

MAY 23, 2011

Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Have a look at the reports here: 2009 and 2010. The main concern we hear about is accuracy. Is the data correct?

Resources 120

Resources B to B Work Management Marketing Management 120

The Effective Marketer

JULY 16, 2009

This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. How can a company’s history be used effectively? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License. United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need to research, study, and learn.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Exo B2B

SEPTEMBER 9, 2020

All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog. For them, it’s all about building an emotional bond with customers and prospects while helping them solve their problems. Improving brand recognition (perceived value) is an essential step in increasing market share.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

markempa

JUNE 15, 2005

This research confirms three out of my seven lead generation tips FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Webbiquity

JUNE 28, 2012

And while we continue to discuss website effectiveness in terms of conversions – providing content that prospects find interesting enough to be willing to give up some of their own information in order to receive it – now that’s no longer enough. I need to see what pages those companies go to and what exactly they are doing on my site.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. The biggest reason? Relevance is critical lead nurturing.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Digital B2B Marketing

FEBRUARY 4, 2012

Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” ” In other words, QuinStreet is a lead generation company.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Craftmanship

APRIL 8, 2016

Although there are exceptions (which include those funds most likely to fare well over the long term), hedge funds are notoriously inept at expressing to prospective and current investors the “what, why and how” of their value proposition. There’s a reason why it’s been viewed more than 26 million times since 2009.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Typically, that means understanding the prospect’s pain and then offering a solution for relief. But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Sales enablement is about using content within the sales process and providing valuable resources for your prospects. The Sales Blog.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

markempa

APRIL 19, 2007

Research shows that Podcasts do impact B2B purchase decisions. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy. Research shows that Podcasts do impact B2B purchase decisions.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

The Effective Marketer

JULY 21, 2009

If you need to Tweet about what you had for lunch because somehow this creates affinity with your prospects and will eventually translate into sales, then knock yourself out. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Valasys

DECEMBER 5, 2022

2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . It offers an all-inclusive and effortless and effortless approach for businesses to reach out to their prospects at various stages of the sales funnel. It basically comprised of business pages and the insights tool.

Facebook 40

Facebook Paid Search Agency Ads API 40

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?” What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Vidyard

JULY 4, 2019

Meanwhile, Deloitte reported that an increasing percentage of insurance buyers prefer digital channels for researching and managing policies, however, 68% still prefer to speak to an agent before purchase. Since there are over 300,000 wealth advisors and 1.1 million insurance agents, brokers, and service employees in the U.S.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. Traditionally, the CMO was responsible for market research, product feasibility, advertising, and brand management. Several big names such as Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell, Hyatt Hotels, etc.

CMO 46

CMO Positioning SWOT Work Management 46

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120