have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. The speed of change requires that marketers keep their content development process fluid over time. Plan your editorial calendar to cover the buying process, but develop it incrementally, adjusting as needed to match your buyers’ shifting perceptions and priorities. Mapping Content to the Buying Process - Slidecast. MORE >>

Overall Prediction Trend: Buyers continue to gain control of their own buying processes, and marketers respond by building "revenue engines" to understand, facilitate, measure, and predict these buying processes. As marketing shifts towards a discipline whereby prospective buyers are understood based on their behavior, and the right content, according to where they are in their buying cycles, is delivered, marketing skills become more operational, process, and data oriented. As with any of these, it’s a guess, and entirely my own opinion. Sort of. What do you think? MORE >>

ve discovered that it’s a pretty simple process if you’re willing to invest the time to freely share your expertise and thought leadership with others. Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Here are 5 ways you can generate leads via LinkedIn: Step #1 - Create a polished and personally branded profile on LinkedIn. Step #3 - Post relevant content on groups. MORE >>

CSO Insights says companies need to improve the way they generate leads through great  lead generation campaigns and implement processes for business to business lead generation. It’s about time. This is where the money should be going — toward driving revenue. And demand generation is number one. Still, most companies don’t do it very well and need help. Simple lead generation is what they need. For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. MORE >>

Knowing what role a buyer plays in the buying process allows you to target your message much more accurately. Relevance to their Stage in their Buying Process: We’ve all received marketing communications that were driving towards a deal when we were just educating ourselves on the industry, and vice versa, we’ve received introductory, high level content when we were almost finished a detailed evaluation. Tags: emotional unsubscribes Digital Body Language Buying Process Email marketing data cleansing Relevance is key. Relevance to their Role: Now it gets interesting. MORE >>