Scoop.it

JUNE 6, 2019

Like this post on content curation strategy explains, there are five steps to planning an effective content curation strategy: Set your content curation goals. It allows you to publish it on one or more WordPress blogs, share it on multiple social media, and generate a customized newsletter for email automation solutions.

Curation 89

Curation Marketing Automation Services Content SMS 89

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. WhitePaperSource Newsletter. Read on to get their insights.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 17, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the the halo effect.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

JULY 10, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The most recent review is of none other than Lead Generation for the Complex Sale.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Heinz Marketing

MARCH 4, 2022

In one of his No Mercy No Malice newsletters he said: “Rookie marketers make the mistake of thinking choice is a good thing. True rationality is a myth, helpful for strawman arguments, but not really applicable to the real world. However, effective optimization is enormously expensive for our brains.

Research 52

Research Peer-to-peer Domain Case Studies 52

Content Standard

JANUARY 25, 2018

7 being very integrated) when asked to rate how effectively social media is linked to their firms’ marketing strategies. In 2009, when I began my career managing social media marketing for clients, it was very simple. Social can help identify target audiences and user behavior. Social Media Evolution. Breaking Down Silos.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. I don’t deny that effective SEO does take experience, expertise and time to produce results. Did you find this “how to” article helpful? It seems the secrets of SEO are known only to a few high-priced consultants. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Each layer represents the next highest level of achievement, relying on a sound foundation in order to advance efficiently and effectively to the next level.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Content Standard

SEPTEMBER 11, 2017

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters. After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content.

Interactive Marketing 52

Interactive Marketing Marketing Management Service Planning 52

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Qualify them first. Qualify them first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Porch Group Media

MAY 21, 2019

Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Email Marketing: Effectiveness vs. Difficulty. Three in 5 (62%) email marketers chose personalization as being among their most effective types of email. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Content Standard

DECEMBER 12, 2018

Pohlmann thought her experience as a digital marketer in Europe would help her when she moved to China; instead, she found an entirely different world. You can’t get anywhere in China without the help of a Key Opinion Leader, or KOL. KOLs help strengthen brand image through endorsement. Image attribution: Raj Eiamworakul.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

markempa

DECEMBER 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Where do Your Email Newsletters go? What are the barriers in helping to create the six sigma process?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. I knew blogging helped, but those numbers are pretty stunning. And the tug-of-war between sales and marketing continues.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Content Standard

JUNE 20, 2016

My dad knew what he wanted after just a few Google searches, while my mom’s catalog subscriptions slowly turned into email newsletters and promotions. Some brands have extremely effective but simple websites while occasionally some brands spend an enormous amount of cash on very well polished garbage.

Marketing & Strategy 46

Marketing & Strategy Marketing Strategy Paid Search Agency Merchandising 46

Ambal's Amusings

FEBRUARY 4, 2010

WhitePaperSource Newsletter. How to give your white paper a more effective title. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Michael Stelzner Recommends. WritingWhitePapers Blog. WhitePaperSource Forum. Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The results of #3 will help you create a roadmap and editorial calendar. "Have an effective inbound marketing strategy."

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. I agree with you that sales must adopt social media in order to be more effective these days.

Social Media 60

Social Media Social Marketing Media Planning 60

Anything Goes Marketing

MARCH 24, 2009

How are the best in class companies still reaching their 2009 targets? Alden Cushman at SiriusDecisions notes that: “Instead of focusing on generating new leads, these programs represent a more effective way for marketing to impact the extended sales cycle by helping to move deals that have stalled in the pipeline.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? It will help build a marketing database list of interested people. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Powered by Wordpress. b2bmarketing

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

MAY 20, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is an effective way to expand your network and generate more leads. This is an effective way to expand your network and generate more leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. Maybe FPT will help you think about the efficiency of your time spent on Twitter? For us, it has helped expand our consulting business, which is a real measure. Read and respond, recommend and help where I can. Mine is 1.78.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

ClearVoice

MARCH 7, 2020

Chatbot – Using the technology of artificial intelligence and the concept of “If this, then that,” a brand can use chatbots to help them answer commonly asked questions automatically. . The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Salesforce Marketing Cloud

OCTOBER 27, 2022

How website personalization helps in a changing economy. Realize how resilient marketing helps optimize your marketing spend. Australian communications company Telstra faced challenges in their ability to effectively optimize their marketing budget. These are 4 ways leaders can build resilient marketing in their organizations.

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Budget Programs 98