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9 Tips for a More Effective Email Newsletter

The Point

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

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Optimizing Content in Your Email Newsletter

SendX

Discover the art of optimizing email newsletter content. From A/B testing to data-driven refinements, unlock strategies for crafting effective newsletters.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

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How to Increase Email Newsletter Signups Through Social Media (With Examples)

SendX

Email newsletters are a powerful tool to keep your audience engaged, informed, and up-to-date with your business. However, getting people to sign up for your newsletter can be a challenge. Social media can be an effective way to increase your email newsletter signups and expand your audience.

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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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How to Leverage Your Content Strategy for Effective Newsletter Content

DivvyHQ

By following through with a few specific steps, you can adapt your content strategy to make top-performing newsletter content that your audience will want to read as soon as it lands in their inbox. When you break it down, email marketing is an extension of your content strategy.