KoMarketing Associates

JULY 1, 2014

In this video, Cutts indicated that influence of a profile (number of followers, scoring criteria, etc) was not used as a ranking signal in search results, at least at this time. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: August 20, 2009. Return to the Top.

Link Building 120

Link Building Paid Content Google Advertorials 120

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. It's an important place to have a profile listed for anyone concerned with online reputation management.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. From Six Degrees to Snapchat: A Brief History of Social Media. Why it Failed.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

WebMarketCentral

DECEMBER 31, 2009

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. A simple phone call can generate plenty of useful information. Use this information to refine your message to identify more leads just like your best customers. What separates your best and worst customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

WebMarketCentral

NOVEMBER 5, 2009

How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. Top 5 SlideShare Groups – A Rich Learning Environment for Social Media by uber.la Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

markempa

JUNE 14, 2006

They are coming to your site for information. According to their study, the practice of making users register before providing them with deeper information will send sales prospects running. They are coming to your site for information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), In addition, your event will become searchable, and people connected to event attendees will see the event listed in their contact’s profile.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

SEPTEMBER 29, 2006

Appending data and information. Centralizing leads for profiling and scoring. Following up on requests for information. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Qualifying inquiries from various sources.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Online Marketing Institute

JUNE 26, 2009

About Us Staff Gordon T Hughes II Nick Ferrari Mark Rothman Board of Directors Contact Us Member Directory News Business Media Matters BMM Archive BMM Sign-up E-News E-News Archive E-News Sign-up Face-To-Face Report FtoF Archive Global Industry Insights Inside the Beltway Press Releases Press Releases Archives ABM Headlines/Member News Careers Find (..)

Research 40

Research Marketing Management Media Planning 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The company has a low profile but has been selling its demand generation product for nearly ten years. So they offer not just demand generation but everything from contact management to e-commerce. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). This ensures that you get the most of out your paid search campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Bernard Martin´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. The sales or support representative should speak directly through whatever medium the contact prefers. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. then who owns it, d.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

MAY 20, 2005

Do they work with companies that fit your ideal customer profile? I’m contacting you as a recognized expert in our industry. Secondly, experts - stay experts - by continually updating their knowledge of industry trends, information, key players, tools and ideas. Do they work with companies that fit your ideal customer profile?

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

AUGUST 11, 2005

" I agree, we do need to strike a balance between collecting information and giving value. Ive found it is far more effective to focus on lead generation via micro-conversions that build an opportunity profile over time such as; requesting an email address, then asking for first and last name, later requesting a phone number and so on.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. Keywords are also important because Houzz profiles are indexed by Google.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

FEBRUARY 10, 2010

Isn’t that worth the 5 cents per contact that Flowtown charges? per month, just the one time fee of 5 cents per import contacted. Find where your clients/contacts are in the social media realm. Find where your clients/contacts are in the social media realm. Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! The Slideshare account should also have your top keywords and phrases in the ”Public Profile” about section so that search is optimized.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Education and eLearning (formal or informal).(Ning, information to facilitate online classes. doing more than browsing through peoples profiles on Facebook. Were learning from those profiles, our friends updates, the. WRITING & SPEAKING. CONSULTANCY.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Be intentional when you set up your Twitter profile—it’s essentially your business card. Lastly, make your profile public so that other users can find you. Contact ZoomInfo today! Social media is all about networking.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Hubspot

SEPTEMBER 15, 2023

Contact Management The core function of a CRM is the ability to store and organize customer data within the system, with customizable fields that fit your needs. You should be able to pull up a contact and company’s information at a moment’s notice and view your full contact history with that individual.

Enterprise Management 75

Enterprise Management Work Management Marketing Automation Services Marketing Management 75

Hubspot

MARCH 30, 2020

When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. Meanwhile, other brands have leveraged WhatsAp as a channel where customers or prospects can contact them with questions about a product.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

Edit Profile. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. CIO Enterprise.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Inbox Insight

JANUARY 20, 2020

ClickZ recommends adopting specific parameters for an MQA (marketing qualified account) which can indicate a state of possible sales readiness, for example: Having more than one engaged contact. Meeting a threshold number of hours of contact time. Consider: How many contacts have been identified. Brand awareness.

Account Based Marketing 83

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 83