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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

ClickZ

Watson Advertising offers marketers and agencies a suite of media, data, and AI technology solutions to help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement. Tim Waddell. Tim Waddell is Director of Product Marketing for Adobe Experience Platform. .

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. The chart below from a research study done by Forrester illustrates this point very clearly. Get the free “Step-by-Step Guide to Website (re)Design” now.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. then getting the information out.