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Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. have been using Twitter primarily as a research tool to find new content to share. by Case study: Creating social media benefits in a.

Case study: Fast-growing B2B expands social media exposure

grow - Practical Marketing Solutions

He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Setting Our Own Table.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. IBM Global CMO Study. Case Studies. 9. Target Case Study. Dive Rite Case Study.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. B2B case studies.

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

According to a 2009 study by BlogHer, iVillage and Compass Partners, 23 million women read, write or comment on blogs weekly.”. You know the writer did some research and in some cases includes helpful facts about the blogs.  The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.” 

ClickInsights: What is your favorite case study? Why do you like it?

Connect the Docs

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? We have invited Case Study Experts to answer this query: "Give one example of your most favorite case study and why you like it" Cindy King.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Connect the Docs

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?" How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

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ClickInsights: 3 important components that will make a great case study

Connect the Docs

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Recommended Resources from Experts on Case Studies.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. In the case of the Intersection Marketing blog from Mark Smiciklas, he manages to do both consistently. Thanks to everyone for their support in 2009!

The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

In the Content Marketing Institute’s most recent study (to be out shortly), 65% of businesses have a blog. In 2009, the Muppets released The Diva Code: Miss Piggy on Life, Love and 10,000 Idiotic Things that Men Frogs Do to raving reviews. Where’s your big content package?   It could be a research report, a book, an executive guide, a series of short novels…whatever.

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

Connect the Docs

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). The case study will be deferred.

American Business Media - Research & Marketing

delicious b2bmarketing

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles. To run our ads in your publication or Web site, download them below.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. In my previous life as a marketing manager, I used to hire firms to do research, and my results were great: prospects love research, and the finding can be a gold mine for marketing. Content makes the world go round, doesn't it?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. In my previous life as a marketing manager, I used to hire firms to do research, and my results were great: prospects love research, and the finding can be a gold mine for marketing. Content makes the world go round, doesn't it?

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Case studies and customer testimonials.

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Terrific Resources for Customer Reference Professionals

WriteSpark

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. Case StudiesThe forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.

Decision Makers Like Details

WriteSpark

Especially when buyers are comparing products on their short list, the sometimes maligned "feeds and speeds" data and other specifications can be critical input for a purchase decision.    A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. 

Winning with thought leadership: Six lessons from IBM and Deloitte

Reputation to Revenue

The Global CEO Study IBM's biennial Global CEO Study is a massive undertaking focused on digging deep into top CEO concerns around the world. Based on ongoing research as well as Deloitte's extensive experience working on risk management with companies of all stripes, the Risk Intelligent Enterprise program helps companies understand one of today's most critical management issues in a thoughtful, creative, and responsible way. IBM is trying to build relationships with CEOs, so they research and talk about what other CEOs are doing. Do the Research.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

In-depth research and information: If there’s still time (and budget), the next step on the collateral ladder is creating information-rich documents that take the prospect further down the sales cycle. These include white papers, case studies, and relevant third-party research. I do a lot of work with start-ups and so I run into this issue a lot.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

In-depth research and information: If there’s still time (and budget), the next step on the collateral ladder is creating information-rich documents that take the prospect further down the sales cycle. These include white papers, case studies, and relevant third-party research. I do a lot of work with start-ups and so I run into this issue a lot.

The power of video: Outsourcing reality show illuminates the buying process

Reputation to Revenue

Kodak begins with a list of some 50 providers to consider, narrows the list through research and due diligence, creates a finalist pool, and moves to a final decision (spoiler alert: although the final episode is not yet posted, the actual deal went down last year when Kodak signed a three-year contract with HR outsourcer  Pinstripe).  Endless "experts" (including, at times, me!)

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). Earnest Agency ). 4.

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Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how to write a better Case Study. Case studies are the perfect marketing tool. Case Study Experts shed light on the following question: If you could give our readers one tip on how to write a better case study, what would that be? Top 5 Blog Posts. Where do I get started?

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to  a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale.  . 5.  B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study]. Ecommerce Research Chart: Overall conversion rates [MarketingSherpa Chart of the Week].

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. Industry-wide research reports or surveys of what people think of different B2B services. Really positive customer stories, of course, are sometimes known as case studies. Some of that “pre-purchase research” will be reading online reviews. Or Spiceworks and G2.

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals

B2B Marketing Savvy

Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team. Not the easiest read; research and academic but well worth the time it takes.  . Read Time 2-3 minutes, unless you link out to play)   “Need to know…&#   drives much of the marketing conversation.  Who’s listening, what’s competition saying, reach and extended reach.  And results were positive.  Where do you go from here? . Twitteranalyzer   Google Analytics for Twitter users.  An “alert” function. Welcome!

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Do recommend any second-tier tactics in these cases, or should we diregard them entirely? Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Just like tip #1.

B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.           February 18, 2009 in Social Media | Permalink. Case Study Writer.

IT Spending Slows Further into 2009, making sales environment tougher

The ROI Guy

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

IT Spending Slows Further into 2009, making sales environment tougher

Tom Pisello

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media.    Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Consumer companies do extensive research to find out their customers needs.   No kidding!  Seth Godin.