In the Content Marketing Institute’s most recent study (to be out shortly), 65% of businesses have a blog. In 2009, the Muppets released The Diva Code: Miss Piggy on Life, Love and 10,000 Idiotic Things that Men Frogs Do to raving reviews. It could be a research report, a book, an executive guide, a series of short novels…whatever. Case Studies Content Marketing Content Strategy content mission david meerman scott GoToMeeting Hubspot muppetsThe Muppets are back! The new Muppets Movie  starring Jason Segel comes out this Thanksgiving. MORE >>

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. What should I monitor for? What to do? MORE >>

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). The ebook includes how-to's on case studies and also some handy extras: Step by step instructions for writing the three essential parts of any successful case study. The case study will be deferred. MORE >>

We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. For those of you who are following the business to business (B2B) world of social media, there is a new player in town that I am very excited about! My client, Palladium Group, just announced that they have launched a global online community for strategy practitioners called the Executive Premium Community or XPC for short. So there were a number of things we did to ensure its success and here is our story. This was one amazing journey! MORE >>

While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials. Over the last month, I’ ve assessed the social media presence of most of the major Fortune 500 B2B giants looking for case studies to report to you, my gentle readers! With few exceptions, major industrial companies are not utilizing – and in many cases ignoring -- social media as a stakeholder connection point. An example: “Back off weeds! 3M Corporation – I love 3M. MORE >>