Trending Sources

A wake up call for market research agencies

The B2B Research Blog

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline. the research team engage well with them).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. have been using Twitter primarily as a research tool to find new content to share. by Case study: Creating social media benefits in a.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. ” B2B Marketing Research and Statistics.

New Study: Email Marketing Actually Works?!

Synecore

However, a new study from Custora asserts that as far as customer acquisition goes, especially the Lifetime Value of customers, other channels are doing it better. According to Custora’s study, organic search still leads the way as the largest channel for online customer acquisition, accounting for 15.81% of total customers acquired. Curious? Let’s take a look at the findings.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!

Research: Fastest-growing companies accelerated social media usage

grow - Practical Marketing Solutions

Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. The research effort, now in its fourth year, studies a compilation of the fastest-growing private U.S. 500 has a corporate blog, up from 45% in 2009 and 39% in 2008.  Forty-three percent of the 2009 Inc. Magazine.

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours.

Is social media effective for B2B lead generation?

Sales Lead Insights

Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. Regarding social media’s impact on B2B sales, last night I read a briefing from B2B sales guru Dave Stein’s company, ES Research Group , called Do The New Social Media Enable B2B Selling? What’s all this have to do with social media? about a survey they recently conducted. Not bad!

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. Not at length.

New Study: Get On YouTube, NOW

Synecore

Besides, we all rely on these kinds of studies from the cool kids to add rhyme and reason (i.e. So let’s just try and keep a dash of rational perspective as I relay these pretty convincing numbers: (One thing to note: Pixability used Interbrand’s Best Global 100 Brands for their study.). As Craig Key and I have said before and Pixability alludes to in their study, #viralsucks.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. HOW TO. HOW TO.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Virtually every b2b buying decision involves some level of research on the web. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

Just this past week, Ruth and co-author Bernice Grossman , president of DMRS Group , a marketing consultancy, released an interesting study of major online sources of B-to-B data (Thanks to Ruth for acknowledging in the appendix my modest contribution). At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Recent research sponsored by Google and Forbes found that on average 27.6 This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! This is true for even the best of marketers. Yikes!

New Research: 60% of B2B Decision Makers Use Social Media

Social Media B2B

According to the study, social media conversations are valued the most over sales meetings in Australia, Spain, Argentina, the UK and Japan. Social network usage among decision makers increased from 41% to 60% from July 2009 to July 2011, while micro-blogging grew from 21% to 39% in the same period. Our research highlights the need for B2B marketers to have a sophisticated strategy for leveraging the right platforms, empowering their staff to participate and making contact with client decision makers,” said Brett Petersen, Senior Strategy Consultant at GlobalWebIndex.

8 Shocking New Social Media Facts

grow - Practical Marketing Solutions

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook. Check out this growth rate between 2009 and 2012. facebook research edison research jason falls jay baer social habit social media research tom webster

American Business Media - Research & Marketing

delicious b2bmarketing

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it!

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Case studies and customer testimonials. World&#. 

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

You can’t find any public research that you can buy to learn more about the market; your company’s internal library staff has very little that you can use. Tackling price, take rate, messaging and usage in one survey can be too much in one study especially if you have a complicated product. 2. We are very pleased to have Wendy S. Focus – Brevity and clarity counts.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

In-depth research and information: If there’s still time (and budget), the next step on the collateral ladder is creating information-rich documents that take the prospect further down the sales cycle. These include white papers, case studies, and relevant third-party research. I do a lot of work with start-ups and so I run into this issue a lot.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

In-depth research and information: If there’s still time (and budget), the next step on the collateral ladder is creating information-rich documents that take the prospect further down the sales cycle. These include white papers, case studies, and relevant third-party research. I do a lot of work with start-ups and so I run into this issue a lot.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Aberdeen’s research stated that only 16% of the total leads from the companies they studied are deemed as "sales opportunities" that will actually close. Are any of you out there new fathers? My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. It was time to give it another read to see if I could get another boost of inspiration. Chad H.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. In my previous life as a marketing manager, I used to hire firms to do research, and my results were great: prospects love research, and the finding can be a gold mine for marketing. Content makes the world go round, doesn't it?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. In my previous life as a marketing manager, I used to hire firms to do research, and my results were great: prospects love research, and the finding can be a gold mine for marketing. Content makes the world go round, doesn't it?

6 Reasons to Embrace Social Media Today

Content Marketing Today

We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. What’s clear from that research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Social media marketing is here to stay.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

The results from this blog post provide a fascinating lesson and case study: The business situation. Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat.  From a standing start in 2009, I have been able to create a global community that responded to an appeal in one blog post and contributed $4,352 in 48 hours.

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. As we have come to expect, the Business.com research is thorough and fascinating, with detailed data broken out by industry, job type and company size. Business.com, December 7, 2009, [link].

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. B2B case studies. It was all perfect.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. Blogs. Books. Others.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Social Media Research, Facts and Statistics.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Study: Company Blogs Lead Social Media Options by MediaPost. by HubSpot.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how to write a better Case Study. Case studies are the perfect marketing tool. Case Study Experts shed light on the following question: If you could give our readers one tip on how to write a better case study, what would that be? Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet.

Best Social Media Stats and Market Research of 2009

Webbiquity

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Each link is accompanied by a short illustrative snippet of the research findings. Market Research Findings from Around the Web. What are the latest trends in search?

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

More irresponsible social media financial "research"

grow - Practical Marketing Solutions

One of the hottest articles on the web yesterday was a new study by Wetpaint and Altimeter Group proclaiming that they had cracked the code on social media value measurement. The report trumpets with breathless enthusiasm that "for the first time ever, Wetpaint/Altimeter Group have gone beyond surface case studies to measure the true financial value of social media. " But what's this.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). Earnest Agency ). 4.

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Surprising research shows high social media involvement from B2B

grow - Practical Marketing Solutions

 . Yesterday Business.com released additional results of its milestone study of social media  usage across American business, this time with a focus on B2B.  This research should put an end to the argument over the relevance of social media in the industrial sector. It’s significant because of the scope of the study and the statistical rigor applied to the results.

B2C 2