I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Here are eight fantastic facts from the Social Habit’s latest study. Check out this growth rate between 2009 and 2012. I would like to see more research about this as far as loyalty to coupons versus content, attitudes, conversions, etc. Many thanks to my partners Jay Baer , Jason Falls and Tom Webster  of Edison Research for collaborating on this project. facebook research edison research jason falls jay baer social habit social media research tom webster MORE >>

For the past two years, my company, Leader Networks has embarked on the Networks for Counsel Study - a global study of the legal industry’s adoption of online professional networking, preferences, usage and future predictions. This study is huge! We administered it to 1474 counsel – 764 private practice lawyers and 710 corporate counsel in May and June of 2009. This study supports that the legal profession is embracing social media as a way of doing business and may serve as a bellwether for organizational adoption of social media best practice at large. MORE >>

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. Blogs. Books. MORE >>

Over the last month, I’ ve assessed the social media presence of most of the major Fortune 500 B2B giants looking for case studies to report to you, my gentle readers! Tags: branding Internet marketing research advertising social media facebook business strategy twitter marketing strategy corporate communications While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials. An example: “Back off weeds! new herbicides are coming to get you.” MORE >>

 . Yesterday Business.com released additional results of its milestone study of social media  usage across American business, this time with a focus on B2B.  This research should put an end to the argument over the relevance of social media in the industrial sector. Like the general study I reported last week , this report is chock-full of details by industry, job type, and social media platform. It’s significant because of the scope of the study and the statistical rigor applied to the results. What are your thoughts on this research? MORE >>