Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. The answer came yesterday with the announcement that Demandbase is buying Web data collector Spiderbook.
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