Liveintent

APRIL 9, 2019

LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. “Studies have shown that not only are consumers spending the most time on email but the median ROI for it is a stunning 122%. We’re turning 10!

Custom Publishing 82

Custom Publishing Amazon Impressions Advertising Channels 82

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. In 2009, we began to see major changes in the complexity of the algorithms. Forty-five years after Dichter’s study, the New York Times ‘ Customer Insights Group conducted a new study focusing specifically on online sharing habits.

Social Media 109

Social Media Media Word of Mouth Content 109

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. PayPal’s email is clever and relatable, managing to effectively grab the attention of their audience. Nothing beats a clear and concise message that resonates with your audience.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Exo B2B

SEPTEMBER 9, 2020

Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. These two agencies interviewed some of the world’s leading B2B marketing experts in their study: “2020 B2B marketing trends report: Brand, content and sales-marketing Alignment.” that seems to answer our questions.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Golden Spiral

APRIL 16, 2019

We were doing shows every week and we had multiple shows, and what I found out is I started losing my audience the more I started just pushing out stuff. Those attract very, very different audiences. Product launches, campaigns, seasons, building audiences — those four issues are all critical components to how you share your story.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Bluetext

OCTOBER 14, 2022

For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. According to a recent study conducted by Vantage Market Research, the global in-game advertising market size is forecasted to reach USD 12.35 Billion by the year 2028. Audio In-Game Advertising. Picking the Right Game.

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A study from McGraw-Hill Research around U.S. A study from McGraw-Hill Research around U.S. Smartphones accounted for 70% of that mobile time.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Hubspot

JULY 7, 2020

Then, during 2008 and 2009, the company continued to work on partnerships with organizations like Xbox so people could stream through those devices. Lego is an interesting case study because you might think that toys and amusement parks or play centers are unessential, so the industry would be impacted by an economic crisis.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Albacross

FEBRUARY 12, 2018

In 2009, Unbounce declared that the majority of future CTA buttons would be orange. I would guess that there are thousands of case-studies testing colour variations. While a fluorescent purple button might prove effective for one audience, it will likely be counterproductive for another. Experiment with colours. Some say green.

Ads 65

Ads Ad Building Case Studies Case Study 65

Envy

AUGUST 8, 2018

There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. We started by leveraging our cybersecurity expertise to conduct research and audits, and to identify relevant audiences and product focus.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Just answer a few quick questions about your industry, target audience, etc., Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Just answer a few quick questions about your industry, target audience, etc., Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Stats 52

nDash

NOVEMBER 13, 2018

Give your audience more credit than goldfish. The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others. Even back in 2009, Copyblogger’s Sonia Simone was questioning whether or not writing was obsolete.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. PayPal’s email is clever and relatable, managing to effectively grab the attention of their audience. Nothing beats a clear and concise message that resonates with your audience.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Ensighten studies have found it reduces page load time by 40% and tag deployment time by 75%. Pricing is based on volume, which could be Web traffic or audience size depending on the situation.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

BuzzSumo

SEPTEMBER 20, 2019

Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. In this post, we will look at the power of conversation and the words that audiences love to read. The report goes on to highlight the content type that hasn’t seen a dip in shares or engagement: quality content.

Social Media 95

Social Media Social Marketing Conversion Media 95

Valasys

NOVEMBER 18, 2022

Research shows that in the year 2009, just around the time when podcasts were launched in the market, 9% of US adults listened to podcasts. It is also very engaging as it is easy for the audience to follow. Studies show that podcast listeners tend to spend more than 25% of their time listening them. .

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Online Marketing Institute

NOVEMBER 28, 2012

Audience Development. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Circ/Audience Dev. Circulation/Audience Development. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Of course, the extent to which this degree of orchestration, relevance and personalization can be implemented depends heavily on an organization’s audience management maturity, customer data management practices and overall technology stack.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Choozle

MARCH 30, 2020

A study from IPA (Institute of Practitioners in Advertising) measured the impact of reducing the digital advertising budget with 50 percent. Connected TV campaigns allow you to reach highly-engaged audiences on every screen, especially as engagement increases. Avoid the lasting impacts. percent. .”

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. And don’t forget to give them the option of doing nothing.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Integrated B2B

DECEMBER 7, 2018

Customers and potential customers judge you and your company by the content you produce – and if you’re marketing to an international audience with poorly-written English-language material, you can expect to be judged harshly. Back in 2009, Usability.gov did a study on factors that impact website credibility – and typos are one of them.

Phishing 40

Phishing Business High Quality Lead Impressions 40

Launch Marketing

NOVEMBER 6, 2019

Bridges’s iconic character has become a familiar figure to audience members who were around when the movie first premiered in 1998, as well as the newer generation who has since picked up on the Dude-isms. What to Learn: For one, Squarespace recognized where to engage a large and diverse audience at once. million people. What They Did.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Biznology

MARCH 16, 2015

One of the cardinal rules of good branding is to consider the interests of the target audience before making decisions that may be inconsistent with what you want your brand to stand for in the eyes (and hearts) of your main customers. viewers, its lowest rating since 2009. Phillip Hallman, the film studies librarian at the U.

Brand Identity 80

Brand Identity Branding Word of Mouth Trust Marketing 80

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SpotMe Blog

JUNE 13, 2023

Things like target audience, messaging, venue selection, and budget are all part of the planning process. Promotion and marketing: Spreading the word about your event to the right audience is key. ITA Group designs events that meaningfully connect with attendees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60