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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor. eMarketer ). Marketing Charts ).

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The Right Way to Ask for Customer Reviews

Convince & Convert

Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

It will see the light and purchase what is perhaps the greatest media company on the planet. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. Apple will buy Disney in a few years, says @JoePulizzi.

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The Rise of “Open Business”

Convince & Convert

Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. For every pair of shoes purchased from TOMS, the brand donates an additional pair of shoes to someone in need. The brand-consumer relationship is no different. TOMS shoes is a great example of intent.

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What is the Difference Between Thought Leadership and Content Marketing?

Adobe Experience Cloud Blog

Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013. Heather Vaughn (@mewzikgirl) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.

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