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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. What is the share of ad spending for different media? spending at $179 billion for 2008, with a worldwide share of 37.5% Where are marketers moving their budgets? in 2009 to 8% in 2014.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

As you can glean from the excerpt below, Adams had some serious misgivings about how the unregulated patent medicine market operated: "Gullible America will spend this year some seventy-five millions of dollars in the purchase of patent medicines. 2009: FDA 2.0. Visit MedWatch or call 1-800-FDA-1088.".

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Yes—sort of.