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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads.

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The Right Way to Ask for Customer Reviews

Convince & Convert

Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. of the online population), compared with just 65.1% Where are marketers moving their budgets? Mobile marketing and social media will grow faster, but will only expand from 4.4%

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Marketers have been trying hard to keep pace with these changes.

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Why brands keep emailing you to ask how you feel about them

The Customer

they’d been automatically added to the list after making a purchase, or been lightly conned with a pre-checked box). In the US, however, the 2003 CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act bans misleading subject lines and requires that brands provide an opt-out message in their emails, but that’s it.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Yes—sort of.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Back then, computers were enormous (remember the computer room – yes, room – in the movie Hidden Figures ? ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several. Slack was officially launched by Slack Technologies in August 2013. B2B or B2C?: