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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Apple will buy Disney in a few years, says @JoePulizzi. Alexa skills.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

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The Right Way to Ask for Customer Reviews

Convince & Convert

Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. I do not work at Le Kliff those months, so I am not paid in the summer. There‘s a fine line between encouraging reviews and demanding them.

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27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]

Hubspot

Sandberg may only have the second highest salary, but she is the highest paid employee, even over Zuckerberg. Like Steve Jobs did as CEO of Apple, Zuckerberg plans to take a salary of $1 per year starting in 2013. They point out that annual revenue growth from 2009 to 2010 was 154%. In 2011, she ended up taking home $30,873,579.

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

ConvertKit

She started blogging and creating designs in 2009 and hasn’t looked back, fashioning interactive courses for beginners, a design community, and partnering with brands. “I A people-centered marketing strategy that doubled her email list 5 years running. Free content offers at the heart of a winning email strategy.

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Why Do Insurance Companies Advertise So Much?

Contently

How many insurance ad campaigns can you name off the top of your head? They tend to be the kind of ads that stick in your head. But a desire to improve recall is only part of why there’s so much insurance content out there. Probably a lot. “—just to name a few. “—just to name a few.