Are You Ready for Content Marketing in 2018? 60+ Predictions
Content Marketing Institute
DECEMBER 12, 2017
It will see the light and purchase what is perhaps the greatest media company on the planet. Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Apple will buy Disney in a few years, says @JoePulizzi.
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