Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Anemic Growth in Marketing Spending The increased optimism regarding economic conditions has not produced a substantial increase in marketing spending.

CMO 70

CMO Customer Surveys Research B2B 70

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

The Point

JANUARY 19, 2021

Instead of increasing media spend to drive more and more low-converting leads, I believe we’ll see an increased focus and investment on conversion optimization in 2021, with an emphasis on “down funnel” stages. #B2B Demand Generation Predictions for 2021 Click To Tweet. – Ben, Creative Director.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Contently

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

readwrite

DECEMBER 10, 2007

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. The post Local Online Ad Spending to Jump in 2008: Report appeared first on ReadWrite.

Paid Search Agency 40

Paid Search Agency Spending Classified Ads Ads 40

Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers. 83 percent of disabled shoppers limit their online spending to websites they know are barrier-free.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. The size of your brain is more important than the size of your wallet.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

readwrite

DECEMBER 3, 2007

A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% For online ad spending, the news is especially good. billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% TV will still be the dominant form of advertising in terms of percentage of total ad spend. this year).

Spending 40

Spending Ads Cable Television marketing 40

InsightSquared

JULY 27, 2018

Spend the day learning from experts around relevant tactics that you can put into action when you get back to your desk. Nate Silver was named one of “The World’s 100 Most Influential People” by Time magazine after he successfully called the outcomes in 49 of the 50 states in the 2008 U.S. presidential election.

Outreach 120

Outreach Creativity Advertising Agencies Network Marketing 120

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Mathew Jade is a business, finance and technology blogger who spends his entire day writing quality blogs. Guest post by Mathew Jade. Businesses that have focused on innovation and branding have done particularly well.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The campaign has proved so successful that JW Player elected to expand the monthly media spend by a factor of 6.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) In September, expectations for future spending growth were also very positive. The CMO Survey" is directed by Dr. In the September 2022 survey, only 14.7%

CMO 52

CMO Customer Surveys Research B2B 52

Martech

NOVEMBER 14, 2022

So I’ve been on top of news stories reporting that some companies are already pulling back some ad spend. Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Consumers pulled back on spending during the pandemic. Get MarTech! Processing.

Enterprise Management 112

Enterprise Management Work Management Paid Search Agency Marketing Management 112

Brandwatch Marketing

FEBRUARY 23, 2024

Plus, the lower the volume, the less time you’ll need to spend on analysing all relevant mentions. Example : As early as 2008, networking giant Cisco has been using social media to launch products. But fewer conversations doesn’t mean ‘fewer’ valuable. In fact, it can be quite the opposite.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. Some weeks, I spend 2-3 days with technology vendors in private NDA industry analyst sessions learning about the current technology and upcoming roadmaps.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Brandwatch Marketing

FEBRUARY 23, 2024

Plus, the lower the volume, the less time you’ll need to spend on analysing all relevant mentions. Example : As early as 2008, networking giant Cisco has been using social media to launch products. But fewer conversations doesn’t mean ‘fewer’ valuable. In fact, it can be quite the opposite.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Martech

SEPTEMBER 11, 2023

A: For a lot of people your home is what you spend the majority of your time in. Because of that more and more spending is concentrated at home as well too. I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff.

Curation 112

Curation Purchase Pricing Price 112

Heinz Marketing

AUGUST 14, 2021

But the data shows that they should spend more time building brand awareness, according to a study released by LinkedIn’s The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia. LinkedIn to B2B Marketers: It’s Time To Build Your Brand. Thank you for the great read, Sabrina Sanchez.

B2B 109

B2B Work Management B2B Sales Positioning 109

Biznology

APRIL 24, 2017

Social media advertising spending is expected to reach $37 billion in 2017. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. (Business.com). 13% of larger companies only do organic social media. 10% of followers, on average, are reached by organic tweets ( Bitly ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

PathFactory

MARCH 6, 2023

It goes without saying that marketing teams can’t run without awesome people, and I’m a proponent of reducing program spend in favor of keeping a high-performing team in place. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

B2B Marketing Directions

OCTOBER 9, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices. Spending on marketing analytics appears poised to increase. I provided a detailed description of the survey in my earlier post, so I won't repeat that here.

CMO 52

CMO Customer Surveys Analytics Research 52

B2B Marketing Directions

SEPTEMBER 18, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) Changes in consumer spending patterns may partially explain these differing growth expectations. of respondents from B2B product companies, and 39.1%

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. And respondents predicted that spending on marketing analytics will grow by 63% in three years. Data science has also become an integral aspect of marketing at many companies.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. So far, they’ve stuck together and shown more unity than back in 2007-2008.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. A “virtual world” is a digital space where you can spend time together and do nothing – you don’t need to play a game, for example – and no headset is required. I knew immediately that the platform offered something extraordinary.

Rules 144

Rules Planning Work Management Advertising Agencies 144

6sense

NOVEMBER 9, 2021

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing).

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. It’s not like we’re all sitting around, spending money on things we know don’t work.”

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent.

Storytelling 211

Storytelling Trends Ethics Content 211

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again. Stop buying leads and spending money on paid search.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The CMO Survey is directed by Dr. For example, respondents with B2B product companies said they are currently spending 53.2%

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

OCTOBER 1, 2022

In fact, multiple studies dating back to the early years of the last century have repeatedly shown that companies that maintain their spending on marketing and advertising during an economic downturn outperform those that slash their marketing and advertising budgets. This step is essential for two reasons.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

The ROI Guy

FEBRUARY 12, 2010

With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims. The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008).

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Customer Experience Matrix

SEPTEMBER 29, 2015

This ultimately led to the bright idea of using total ad spending and cost per thousand impressions to calculate total ad impressions per year. I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. This can easily be converted to ad impressions per person per day.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

ClearVoice

NOVEMBER 22, 2020

With only 173 square meters to work with, she figured out how to best use her space, cut back on frivolous spending, make smart choices on design and food investments, and more. One of the original — and most iconic — blogs out there, A Cup of Jo , has kept a strong readership since 2008. A Cup of Jo.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

SmartBug Media

FEBRUARY 16, 2022

While most of us are relatively new to remote work life, SmartBug® has always been a fully remote agency since it began in 2008 and has come up with different ways for you to be successful while working remotely. Sometimes my mind needs some exercises to begin the day, so I will spend that time meditating instead. 7:45 a.m. :

Work Management 98

Work Management Advertising Agencies Paid Search Agency Ad Agencies 98