markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I hope to see you logged in at Facebook Success Summit!

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. Maybe you found this blog from Twitter? Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. I mean come on, if you can’t take five seconds to dig up my contact info, why would I spend any time covering your story? Ruby Web says: September 9, 2008 at 2:53 am Great article.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 27, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It will pay off. How have you found and incorporated new voices into your content? The comments are yours. All rights reserved.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

link] [link] Jack I think people are so busy in their work so they don't have enough time for social media and social media needs full time to spend on it.Time investment is really important for this…!!! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 11, 2010

After spending months developing an app, a few days in the approval queue isn’t a big deal. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. *Caching content in the app provides for an experience that is both faster and more visually engaging. All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The ROI of many Enterprise 2.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 15, 2010

Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Just a thought.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. I, for one, will be encouraging my clients to spend time at JaneNation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

FEBRUARY 19, 2010

Hey – is there better way to spend a Friday evening when my wife is out of town? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I just set up my account and am digging in. Beer and NutshellMail. I currently set up the email alerts to be sent every 4 hours – 6AM, 10AM, 2PM & 6PM.

Social Media 115

Social Media Media Paid Search Agency PR 115

Biznology

APRIL 18, 2013

Newsmakers are seeking to fill the news void by delivering it directly to the public arena, bypassing the media, the Pew study said. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Yet, what are the top content challenges for marketers?

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Convince & Convert

SEPTEMBER 21, 2010

We’ll spend plenty of hours on the golf course with our clients and know that it’s doing something (though we can’t always say what), but the more intangible relationships that are separated by a computer screen we somehow tend to value less. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 10, 2010

Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. This article hits it right in the spot.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. But after that, Western River spends a few minutes a day on oversight and interaction, freeing up the rest of their time to actually run their core business. said Brandon Lake, Vice President of Western River.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 3, 2010

Feels almost icky that they are spending big media dollars right now. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I promise my next post will involve no crying.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. All rights reserved.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# link] Sean Williams Jay – I want to spend a bit more time reading & digesting this.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Why not try spending time commenting in your targets’ community blogs? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 138

Social Media Media PR Webinar Metrics 138

Online Marketing Institute

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Cost per opportunity – This number indicates the marketing spend required to get a lead all the way to the opportunity stage. Oct, 2010 at 11:54 am Oh good point. All Rights Reserved.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

MARCH 23, 2010

Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. You see where I'm going here.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. All rights reserved.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. Perhaps the reason is as simple as this.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 8, 2010

Further, mobile users actually spend more time on Facebook, not less. MySpace answered in July, 2008 – almost a full year later. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Facebook rolled out their iPhone app in August, 2007. All rights reserved.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Biznology

OCTOBER 25, 2011

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Could you reward your donors in a more public way?

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] MarkBolster (Mark Bolster) Twitter Comment @billpollak Thanks Bill. Looks like a good read. All rights reserved.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

ClearVoice

AUGUST 9, 2019

Most importantly though, she doesn’t allow her niche to box her in, even if she does spend most of her time researching travel these days. A few years later, she launched her public relations business — and she’s never looked back. ” From finances to social issues and politics. “A

Copywriting 61

Copywriting Education Click Rate Fulfillment 61

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. But, in general I do believe you can spend more time truly developing relationships in B2B due to the smaller size of the potential audience.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

SEPTEMBER 5, 2018

Public relations. 2008 : Brands start to realize the importance of having an online presence for their potential customers. History teaches us that advertising is an ever-changing concept, just like shopping habits and how and where consumers spend their time. Below, we’ll cover how to advertise on these mediums.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

AUGUST 31, 2010

Businesses spend time on money on things that yield them more money. As such, I spend a lot of time on forums where I see a lot of real, meaningful conversations unfold. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. To say otherwise is to not understand what profit and loss really mean.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I'm a mom of two preschoolers and spending quality time with them before and after school is important to me. . . . Sonja Jacob. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91