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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

characterised by murky spend and little ROI, brands are taking charge of their own media spend. And, yes, we have first-party data, and we use it very carefully and in a manner that is consistent with our privacy policy and legal guidance.”. What is it about in-house marketing that drives this? In-house efficiency.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

February 6, 2008. In the last recession, online spending cratered along with the rest of the advertising industry. Original air date: Thursday, June 05, 2008. Copyright © 2008. Citation Policy. Privacy Policy. Integrity Policy. Decision Tools. Reference Guides. Emerging Trends. My Account.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Privacy Policy | Site designed by AMAInteractive a div.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Privacy Policy | Site designed by AMAInteractive a div. However, the role of B2B marketers is changing and evolving more into revenue generation. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog. Privacy Policy | Site designed by AMAInteractive a div. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources