Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Happy writing! Which posts generated the most comments?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Hubspot

OCTOBER 17, 2017

Writing is easy. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does your writing inspire action, selling things or services or ideas? He respected the potential of good writing. People who think well, write well.”. How to Write Well.

Rules 78

Rules Ads Funnel Advertising Skype 78

ClearVoice

NOVEMBER 22, 2020

Coffee + Crumbs: Pregnancy, parenting, raw, vulnerable writing about raising a human . A Cup of Jo: Captivating, personal, intimate day-to-day writing stories, reflections and experiences, covering parenting, feminism, travel, marriage and beyond. However, he still somehow manages to have enough time to write frequent blog posts.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

Brandpoint

OCTOBER 2, 2019

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. What advice do you have for marketers to sound as informed as possible while writing content that targets an industry they may be unfamiliar with?

Research 107

Research Ad Building Storytelling Content 107

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. He writes: "This book goes well beyond the simple idea that defaults and other choice-architecture tools can nudge people into desired behaviors.

Ethics 71

Ethics Work Management Studies Resources 71

Convince & Convert

MARCH 30, 2015

There is a ton of content out there on best practices and “here’s how to win.” ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.” Then, they also publish the audio and do a write-up.

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Mathew Jade is a business, finance and technology blogger who spends his entire day writing quality blogs. Guest post by Mathew Jade. Businesses that have focused on innovation and branding have done particularly well.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. How to Leverage Google Suggest as a Content Generation Tool. It’s a lucrative source for content generation.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Thinkers360

MARCH 22, 2024

Highlighted Content : 33. Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Trade Press Services

MARCH 11, 2024

As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

NOVEMBER 5, 2019

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. Money Magazine expanded its email program under Ayers’ leadership, now offering three newsletters: a daily content update, biweekly retirement advice, and a weekly personal finance project called Dollar Scholar.

Newsletter 119

Newsletter Thought Leadership Click Rate Amazon 119

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience.

Communities 75

Communities Peer-to-peer Branding Brand Identity 75

Outreach

SEPTEMBER 29, 2020

Buyers no longer start their search by scheduling sales meetings or calls — they seek out information on their own through reviews, demos, and other digital content. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. We already knew B2B buyer preferences were shifting.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Seismic

MAY 2, 2024

He knows it’s not enough to reshare his company’s marketing content, even if it’s great material. I started in 2008,” DeJuan told me. “I I could share content they care about, and I could put some commentary on it to show that I think about it. You don’t have to write four hundred words. I don’t want to be generic.

Examples 40

Examples Enterprise Management Peer-to-peer Linkedin 40

Webbiquity

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). • NewsCred ). •

Business 100

Business Business Blogging Vendors Social Media 100

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

ClearVoice

OCTOBER 18, 2018

I loved the people, but since the content was geared toward small business owners, I found myself researching tax laws and marketing advice, instead of writing about the topics I actually cared about: travel, wellness and relationships. Write every day.”. He said, ‘If you want to be a writer, you need to write every day.’

Ethics 105

Ethics Blogger Copywriting Rules 105

Buzz Marketing for Technology

SEPTEMBER 29, 2008

quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. September 29th, 2008 at 1:06 pm. Liz Writes For.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Read on for eight tips on how to ready your content for the holiday season. Think of ways you can package your content so that it becomes a gift or a special offer. Wrap up a gift.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. BuzzSumo brings together content sharing analytics and influencer identification into one simple dashboard. BuzzSumo is particularly useful for content marketers. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

Adobe Experience Cloud Blog

JANUARY 25, 2018

In particular, video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority. You could argue that’s because people are using video content more often. But, more accurately, I’d argue that Google is actually prioritizing pages with video content. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. CA is intoxicating!

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

nDash

OCTOBER 16, 2018

I bet you weren’t expecting scripture references in our content marketing blog, but there ye go! Our category of content community — like all examples of brand category creation — isn’t really new at all. In other words, we’re going to briefly examine the history of content communities. Newspapers

Communities 49

Communities Practices Content Marketing Management 49

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. The writing and strategic thinking were what attracted me and what I seemed to have a talent for, right from the start.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? But ten years later, there are a lot of ways to spread your word and publish quality content online. Does blogging still make sense for your business? I started getting found online and boosted my business revenues exponentially.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Martech

MAY 18, 2022

A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Processing.Please wait.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Outgrow

SEPTEMBER 8, 2022

Best practices and tips for creating SEO content in 2022. Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. . So sometime in 2008, when the recession hit, we decided to expand our services. Lessons learned from 24 years as CEO. Saksham Sharda: Hi, everyone.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

WebMarketCentral

MARCH 23, 2009

Writing for the web involves requires as much art as any other form, plus another level of science. Any type of marketing copywriting is a blend of art and science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Convince & Convert

JUNE 1, 2014

But after I pondered it for a few minutes, gave a speech to the Marketing Association for Credit Unions in Montreal (thanks for having me), endured a flight delay and finally boarded the tiny aircraft where I am writing this post in TextEdit (no Wi-Fi), I decided to embrace this development because it gives me a chance to remember some things.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” A 2008 Technorati study showed that the blog abandonment rate was over 90%! So, you need to plan enough time to write quality content.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100