2008, Content and Intent Signal - B2B Marketing Zone

How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data

Intent Data Top of Funnel Intent Intent Signal

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

AUGUST 30, 2019

According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. As Gen Z has a shorter attention span, its intent-based targeting is a must-have for any marketing strategy to appeal to them. Also, Gen Z is different from its predecessors.

Paid Content

Paid Content Lead Scoring Lead Ranking B2B Marketing

B2B Marketing Zone

How Visualizing Intent Data Can Improve Win-Rate Percentages

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

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