Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz, TaylorMade Golf @charlietour.

Social Media 121

Social Media Media Best Practices Skype 121

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? But ten years later, there are a lot of ways to spread your word and publish quality content online. Does blogging still make sense for your business? I started getting found online and boosted my business revenues exponentially.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. My post-college work was all about public relations and communications for various associations and businesses.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. December 16, 2008 in Sales Materials | Permalink. WriteSpark Tech Marcom Insights. Case Studies. Sales Materials. Social Media.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Well, because there were some features we considered more important than others and so should you. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

KEO Marketing

FEBRUARY 21, 2017

Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Chase Hunt, VP Communications, KEO Marketing Inc. Leigh Goldstein, VP of Events, Arizona Technology Council. Eric Cohen, Co-VP Programming, Yeager Marketing.

Advertising Agencies 48

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1 48

ClearVoice

OCTOBER 18, 2018

I loved the people, but since the content was geared toward small business owners, I found myself researching tax laws and marketing advice, instead of writing about the topics I actually cared about: travel, wellness and relationships. Well, that’s in public relations, even if she doesn’t currently work in the field.

Ethics 105

Ethics Blogger Copywriting Rules 105

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. November 11, 2008 in Case Studies | Permalink. WriteSpark Tech Marcom Insights. Case Studies. Sales Materials. Social Media.

Conference 120

Conference Copywriting Copyright Case Study 120

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. Some social media content production tasks may need to shift hands.

Social Media 75

Social Media Planning Media Business 75

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

The Lead Agency

OCTOBER 4, 2017

Assuming Ad Words is still around in a decade, your computer could find optimised keywords, generate content, monitor the campaign in real-time and then send you updates and strategic suggestions. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Hinge Marketing

OCTOBER 14, 2013

But in 2008, with graduation looming, the Great Recession hit hard and she began to think creatively about career choices. ” After a flurry of research, the book was published a year later and became Amazon’s second best-selling book in the Public Relations category within a month. Give it away for free.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Your Web site. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we integrate email and social media to increase customization and relevancy?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Looking forward to some great new content since I get tired of listening to that Jay guy all the time anyway!

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Content Standard

DECEMBER 30, 2020

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. That’s where content marketing awards enter the arena.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Advertising and Public Relations.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. LinkedIn – only if I have made a personal connection.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

B2B Marketing Savvy

AUGUST 25, 2009

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. Evolution of approach , seems to be the real watchword especially for companies just beginning to test the waters.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 7, 2010

by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. I'm impressed with the quality as well as the frequency of your solid content.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121