Buzz Marketing for Technology

JUNE 27, 2008

Recently I was asked to write an article for the European Council of International Schools Shortcuts Newsletter about using web 2.0 The 21st Century Educator: Embracing Web 2.0 However, all of that changed when I started to embrace web 2.0 The power of web 2.0 ve gotten an idea of the web 2.0

Education 100

Education Web 2.0 Ning RSS 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 As long as we persist in seeing Web 2.0 through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JULY 15, 2008

15-lug-2008. 14-lug-2008. 6-lug-2008. 30-giu-2008. 29-giu-2008. l’anno scolastico 2008/2009 le seguenti inziative: 1) SEMINARI. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space?

Google 100

Google Web 2.0 Wikipedia Social Media 100

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! Enterprise 2.0 Attivio Tightly Integrates Structured Data and Unstructured Content for a New Approach to Information Access.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 22, 2008

July 2, 2008 at 7:45 pm. · · Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. » EPORIA wrote @ July 2, 2008 at 8:09 pm As things are looking now, it is believable that the 21st century will be the century of social media and virtual reality rolled into one.

Organization 100

Organization Web 2.0 Tagging Work Management 100

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

WebMarketCentral

AUGUST 10, 2009

3 top tools for branding in a Web 2.0 world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Find the answers to these questions and others here in still more of the best posts of the last year on social media marketing. branding strategy.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Monday, June 16, 2008. The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". June 16, 2008 11:23 AM. June 16, 2008 1:43 PM. ▼ 2008. (43). Corporate Policies on Web 2.0. Connecting 2 the World.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. Web Content 2007. Web-based spreadsheet. Jun 26, 2008 0. Jun 25, 2008 0. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Jun 25, 2008 0. Read the full article: Enterprise 2.0: Enterprise 2.0: Jun 24, 2008 0.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 Maybe instead of getting tangled up in discussions of what’s web 1.0 vs. web 2.0 vs. web 3.0, or web 3.0

Web 2.0 100

Web 2.0 Work Management Skype Marketing Management 100

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Biznology

APRIL 22, 2013

I kid you not: even though Amazon predated the whole Web 2.0 Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. You need enough activity to keep the ball bouncing and the content fresh, but you don’t need 100% participation.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JULY 29, 2009

Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer. All Rights Reserved.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Buzz Marketing for Technology

JULY 16, 2008

Monday, July 14, 2008. This requires skills in: interviewing document retrieval story telling interpersonal communication skills searching skills creating links between content and perception the ability to see the other persons perception 2. July 15, 2008 1:02 AM. July 15, 2008 10:35 AM. ▼ 2008. (50).

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Let form follow function: Your blog’s design should never overwhelm or distract from the content.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60