Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
Sword and the Script | B2B
APRIL 27, 2021
I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. Paid – any form of sponsorship or advertising. First, you are building a library of content. By contrast, every other category of tactics is a flash.
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