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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. One cannot forge a bond with another without getting to know that person. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community.

Loyalty 195
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Buyers are young, grew up on the internet, and expect personalized – human – experiences. Salesforce. Hybrid Events as the Norm.

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MarTech’s event marketing experts to follow

Martech

Whether in person or virtual, it’s as live action as marketing gets. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. He is creator of the #EventProfs community, an online community for event professionals.

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6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. Communities are true co-creation incubators.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

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Why Millennials Value Experiences, Not Stuff

Biznology

A happy, worthwhile life for them is more about creating, sharing and capturing memories earned through personal experiences. Most (69%) said they believe attending live experiences helps them “connect better with their friends, their community and people around the world”. • Their focus is not on possessions or career status.