Tomorrow People

OCTOBER 24, 2017

There are many examples of. Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Harness the power of your community to create content!

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

nDash

OCTOBER 16, 2018

Our category of content community — like all examples of brand category creation — isn’t really new at all. The concept of content communities actually dates back thousands of years, with the Bible being a noteworthy example. #3. These examples showed that both can be achieved. Newspapers .

Communities 49

Communities Practices Content Marketing Management 49

Sprout Social

FEBRUARY 16, 2023

For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. Build community “It’s hard to get new customers in this market,” says Dietrich. It’s hard to do more with less.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. TweetReach. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. What are the community norms, rules and regulations? Location, location, location!

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Hubspot

FEBRUARY 17, 2017

10 Examples of Brands Successfully Using Company Hashtags. After it launched, Target employees began to use it to highlight company values : The photos shared using the hashtag do a great job of telling a brand story that focuses on teamwork and the company's commitment to impacting the community. Please share them in the comments.

Paid Search Agency 75

Paid Search Agency Examples Companies Curation 75

Convince & Convert

JULY 28, 2013

Communities don’t thrive on their own. Each day they are answering questions, cajoling, encouraging and fostering a sense of communal spirit that keeps people coming back to learn—and to buy. For example, Google Correlate shows that the search term “pellet smokers” has a.8947

Content Marketing 150

Content Marketing Correlation Work Management Content 150

Litmus

APRIL 1, 2021

To take things a bit further, we asked our community on Twitter to share the first email campaign they ever sent (thanks #EmailGeeks!). First, let’s take a look at some examples of glossy buttons. Here is an example in email, dating back to 2014: Source: Email Design Review | ActionRocket. Garish buttons. Source: Adpearance.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

SocialPilot

JANUARY 31, 2024

Shopify gained new users by deriving commitment and authenticity and actively engaging with the community. This campaign was designed to highlight real-life examples and product usage from across the industry. With the tint of the casualness of Behind-the-scene content, Adobe wanted the community to feel authentic about the product.

Case Study 90

Case Study Case Studies Work Management Studies 90

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. It is a halfway house between advertising and PR that many brands feel is the best way for them to communicate their messages effectively. It’s cost and time effective.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClickZ

JANUARY 29, 2020

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Hubspot

JANUARY 21, 2019

Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities. Coca-Cola is a great example of a brand using international marketing efforts. Easier said than done, right?

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Hubspot

APRIL 11, 2017

That might be what I love the most about the HubSpot Growth Stack , for example. Its founder and CEO, Sean Ellis, was pretty much a “growth hacker” before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

Buzz Marketing for Technology

JULY 2, 2008

Added: June 30, 2008. Added: June 30, 2008. A practical example of how LinkedIn works. Added: June 30, 2008. A practical example of how LinkedIn works. LinkedIn Company Profiles | March 20, 2008. Demo of LinkedIn Status and other communication features. SAP Groups on Linkedin June 2008.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. tools, to get past some of those communication barriers â?? Find a spokesperson or facilitator who is familiar to your audience; ideally, someone who is perceived as a colleague or fellow member of the community.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Posted by Tilly McLain on June 23, 2008 at 11:19 AM in New Features | Permalink. |. Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. Posted by Tilly McLain on June 11, 2008 at 09:47 PM in Service Updates | Permalink. |. Its a small (online) world after all. Comments (3). |.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

SpotMe Blog

MAY 17, 2022

Networking & community tools. Take for example a prerecording of a presentation. An example of on-demand content is Netflix. vFairs (founded in 2008) is famous for its career fairs. This often suits the needs of internal employees or established communities. You decide how long the content is available.

Conference 52

Conference Best Practices Webcast RFP 52

Strategic-IC

MARCH 24, 2020

In times of economic uncertainty it is normal to draw parallels with previous economic downturns such as those caused by the dot.com bubble or the 2008 credit crisis. A good example of this in effect, is Slack: Value. This crisis is more a natural disaster on a scale unwitnessed in living memory and one that affects us all.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Jun 26, 2008 0. Jun 25, 2008 0. Showing the example of how to work agendas through a wiki vs. email! Jun 25, 2008 0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. creativity.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Biznology

SEPTEMBER 4, 2015

Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. Examples from the McKinsey & Company’s Social Consumer Decision Journey. Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold.

Social Media 80

Social Media Social Marketing Media Buzz 80

WebMarketCentral

AUGUST 31, 2009

Example: "In B2B there are often multiple decision makers — how do you connect all the dots? Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. and build an engagement scoring system to optimize from." How to avoid contextual tragedies by iMedia Connection J.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

SpotMe Blog

FEBRUARY 2, 2022

For example, for the company town hall, I might expect. You spent many years building your client community. It focuses on helping clients engage their audience, and build a thriving virtual community. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. Needs are going to be different.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. Communities of practice. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. Sennett, 2008), in which Sennett takes the concept of craftsman and puts it in modern context.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

Demonstrating the power of technology to improve learning, create communities and inspire new thinking. Sunday, May 25, 2008. In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. May 26, 2008 10:14 AM.

Education 100

Education Screencast Ning Web 2.0 100

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. While this can serve as useful shorthand for communication within the organization or community, it also creates a barrier between that group and the rest of the world (e.g.,

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

Exo B2B

MARCH 8, 2018

Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Contribution to the Web community (lectures, teaching, social involvement). Media presence as spokesperson for the community. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Buzz Marketing for Technology

JULY 11, 2008

‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Much of this stuff is standard across any kind of online community, and I don’t claim to be very original in any of this. July 9, 2008 at 2:17 pm. July 9, 2008 at 5:07 pm.

Wiki 100

Wiki Effectiveness Wikipedia Work Management 100

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. Take Ripple , a blockchain for global payments, for example. Creating communities. They regularly post about these open communities on their social channels and encourage people to join.

Social Media 74

Social Media Media Brand Identity Branding 74

Martech Advisor

SEPTEMBER 26, 2019

Statistics show that podcasting is here to stay, with a 15% increase in the number of listeners of monthly podcast between 2008 and 2018 and an 86% year over year increase in U.S. You can even build your own fan community by connecting listeners more closely with you and with each other. podcast ad revenue in 2017.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Content Marketing Institute

DECEMBER 5, 2017

Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it. Today, Zappos Insights is an educational program, a membership community, and a professional “camp” designed around the company’s core mission of making work more fulfilling.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Zoominfo

DECEMBER 19, 2018

Elite Marketing Pro is a global community of over 20,000 active small business entrepreneurs in more than 100 countries who share a common dream: Do what you love, earn unlimited income, and work from anywhere in the world by building a “lifestyle business.”. The Digital Marketing Institute is a staple in the marketing community.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. Photo contests , for example, can harness user generated content to yield remarkable, sharable visuals that get people voting and commenting.

Lead Scoring 48

Lead Scoring Lead Ranking Content Marketing Content 48

Buzz Marketing for Technology

JUNE 27, 2008

Community for the 25 Tools Programme. Welcome to the 25 Tools Community. Can you share any examples of Moodle courses that you have set up. Can you share any links to Ning communities you have created or belong to? © 2008 Created by Jane Hart on Ning. Jane's E-Learning Pick of the Day. 2 online clocks.

Ning 100

Ning RSS Social Networks Paid Search Agency 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Biznology

JANUARY 10, 2014

Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. Thus, a community with content that has lots of views but few comments is not necessarily a failure. There are lots of missed predictions when it comes to innovative technologies.

Business 80

Business Wikipedia Communities Internet Marketing 80