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Why digital literacy matters for marketers

Sprout Social

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. Still, not everyone takes those classes, and not all those classes cover the platforms marketers use.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. Statistics include: • 16.5%

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Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

Hubspot

Michael began his career in CRO in 2008 as a freelance consultant, learning and applying these tactics in a variety of industries and companies. He routinely speaks at digital marketing conferences on CRO, and has published numerous informative posts on the Unbounce blog. Click here to save your spot !

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

He met his wife, Alyson, in his first-ever college class, and moved to Phoenix after graduation. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

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Why Financial Brands Are Investing More in Educational Content

Contently

But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. The show, aimed at millennials, takes a more informal stab at discussing personal finance issues. We teach one hundred classes a week.

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NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive

Valasys

He also assured that the acquisition will allow Industry Drive to serve the needs of business leaders for gaining deep insights and information. Industry Drive was founded in the year 2012 to provide business leaders with the information they require to move industries forward.

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20 Best Business Books of 2017

Hubspot

The Captain Class. The chapter about Google was both informative and borderline scary.”. Review excerpt : “Rachael O'Meara's book on pausing is one of the great missing links in the age of information. the 2008 meltdown). The Captain Class: The Hidden Force That Creates the World’s Greatest Teams ” by Sam Walker.