Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). .

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Martech

MARCH 15, 2023

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. Website: JuliusSolaris.com LinkedIn: JuliusSolaris (27K followers) Twitter: ToJulius (19K followers) Marketing operations AI and marketing Email marketing B2B marketing Get MarTech! In your inbox.

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Rev

OCTOBER 13, 2018

A Useful Perspective on the B2B Marketing Stack. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. It’s must reading for those involved in the duopoly of B2B demand gen and marketing operations. I can’t keep up now. So, what do you do?

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Strategic-IC

MARCH 24, 2020

B2B marketers: what gets us through this? I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted. What B2B Marketers Should Be Doing Now.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

BOP Design

DECEMBER 11, 2018

We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. Bop Design was informative throughout the process, giving us a deliverables timeline, and stayed on top of things.” – Marketing Manager, Evergent Group.

Design 59

Design Paid Search Agency Work Management Companies 59

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

ViewPoint

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times.

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RFP B2B Sales Work Management Cross-Selling 159

The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. In summary, the benefits do outweigh the risks when it comes to resending emails.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The digitization of business models and processes will become more the norm as we endure at the minimum, the next two years. The COVID-19 pandemic has forever altered the global business economy. Pandemic Persona.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Exo B2B

MARCH 20, 2018

To adapt to a changing industry, Elka Suspension , a manufacturing company in Boucherville, collaborated with Exo B2B to transform its business model and embrace the digital age. However, following the financial crisis in 2008, the industry was severely affected and transformed. The analysis.

Digital Transformation 49

Digital Transformation B2B eCommerce B2B Sales 49

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. ” “Involving key stakeholders in the process is crucial to ensure everyone is on the same page.” 39:56 – Address common sales pitfalls.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

SmarkLabs

NOVEMBER 18, 2019

However, it’s especially important for B2B companies. According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. So if you haven’t taken your B2B website strategy seriously yet, make that your New Year’s resolution. . And that was in 2008. Do a website audit.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

B2B Marketing Directions

FEBRUARY 26, 2023

In Thinking, Fast and Slow , Kahneman asserts that the cognitive processes people use can be thought of as two "systems." System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. He writes: "Without understanding the processes underlying choice architecture, we can't be responsible designers [his term for choice architects].

Ethics 71

Ethics Work Management Studies Resources 71

markempa

AUGUST 1, 2017

And he’s had a profound influence on how we sell and market, especially those who are in B2B. A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue. Facilitating the buying journey. Let me explain.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. . A CRM simplifies the process and connects all channels, especially when you are running content on multiple devices.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 90

Case Study Case Studies Work Management Studies 90

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

B2B Marketing Directions

MARCH 19, 2017

The recent pace of change in B2B marketing has been nothing short of breathtaking. B2B marketing automation, content marketing, inbound marketing, and social media marketing are just of few of the technologies and techniques that have changed B2B marketing over the past decade or so.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

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B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Employee feedback figures heavily into the qualification process. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

Digital Transformation 62

Digital Transformation Hubspot eCommerce B2B Sales 62

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Contently

MAY 13, 2019

Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. Here’s the truth: The average B2B executive buyer consumes 17 pieces of content over the course of the sales cycle, according to Sirius Decisions. I’d suggest starting with a 3-step process: 1. Let’s do the math.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. (See Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Here is an example of HootSuite using social proof to explain how their social media certification program helped Wiley streamline social media processes at the organization.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company who sees marketing as the go-to function for business performance. Does that mean the CMO role at B2B companies is redundant? Perhaps the first is the legacy of marketing in B2B companies. New skills for B2B. Let’s face it, marketing has an image problem.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company that sees marketing as the go-to function for business performance. Does that mean the CMO role at B2B companies is redundant? Perhaps the first is the legacy of marketing in B2B companies. New skills for B2B. Let’s face it, marketing has an image problem.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

Outgrow

JANUARY 22, 2020

There is a process to it. Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Affiliate marketing does not make you a fortune overnight. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101