[Research Round-Up] B2B Highlights from "The CMO Survey" - The Impact of Marketing Analytics and "Working from Home"
B2B Marketing Directions
OCTOBER 9, 2022
In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.
Let's personalize your content