ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Engagio

OCTOBER 13, 2020

CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. We use predictive analytics to identify which accounts are most attractive and we reach out to them at the optimal time, perhaps before they ever even visit our website. Is that level of interest trending up, showing early stages of purchase intent?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Hubspot

JULY 10, 2019

As William Stentz, Director of Marketing Analytics at Carmichael Lynch, reminds us , "Good key performance indicators are simple, timely, critical to the success of a project, and not financial in nature.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Content Standard

OCTOBER 15, 2018

That was 2008. Consider the statistics: a study by Marketing Insider Group found that for 78 percent of respondents, personally relevant branded content increased their purchase intent, and 50 percent were willing to pay a premium for the products and services of a company that delivered personally relevant branded content.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convert

APRIL 18, 2022

The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) is designed to prevent unfair practices such as withholding information, invoking FOMO, and aggressive practices that don’t allow consumers to make an informed purchase decision. RJ Metrics pricing page A/B tests boosted conversions by 310%. Best Features.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52