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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Ask new writers to read the narrative as part of their onboarding process. You can’t build an effective content strategy without these facts and data.

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Is B2B Marketing Fulfilling Its Revenue Growth Mandate?

B2B Marketing Directions

This started to change in the early 2000s with the appearance of B2B marketing automation software applications, which enabled marketing to take responsibility for a larger portion of the B2B buying process. for-profit companies that's been conducted since 2008. Data from "The CMO Survey" can be used to help answer this question.

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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki.

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Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

Data recovery is the process of restoring lost data by mirroring storage hardware. The process of data recovery differs depending on if it’s on-premise, or with a remote third party. Unfortunately, running these processes of backup and recovery can occasionally result in losing data due to various system failures.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Recently, however, there’s been a development in the CRM world that’s changing the B2B selling process: Cloud-based CRM platforms. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Quick implementation: You can forget time-consuming installation processes. in sales revenue ( source ).

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In Praise of Middle Managers

Salesforce Marketing Cloud

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Automation is already freeing managers from mundane tasks like processing forms, data analysis, document management, and workflow approvals. McKinsey itself is undergoing a metamorphosis.

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Monday, July 14, 2008. Is constructing knowledge based on analysis a work literacy skill? One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. This process allows gaps in the analysis to be more obvious.