Convince & Convert

JULY 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. All rights reserved.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

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Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Cordell AWesome post: [link] Rishi I think the process of mystification of social media is on right now – to try and moentize it in many ways. As Jay Baer recently [.] Im Jay Baer.

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Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Competitive analysis: How does your brand stack up to the competition? • Great resource.

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Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Content Marketing Institute

NOVEMBER 19, 2017

Committing to a process of content creation. Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options. ” @MarkSchaefer’s book #Known shares focuses on how becoming known is an evolutionary process. Extracting and managing knowledge.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it. McCann , Viral Heat Did you enjoy this blog post?

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Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. 3) Pull attendees into the process. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. I go through this process for my blog on a regular basis (number junkie that I am). Although, this analysis is from 2+ years of posts. That would be interesting to see how similar each list is. Thanks, Jay!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Jay Baer offers an interesting analysis at Convince and Convert. Up 50% over last year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. She has been named one of the top people to follow in Social Media Recruiting, and has been quoted in publications such as The New York Post & Workforce Today.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. She has been named one of the top people to follow in Social Media Recruiting, and has been quoted in publications such as The New York Post & Workforce Today.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

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Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

FEBRUARY 25, 2010

link] [link] John S Great in-depth analysis! link] loved the example and the analysis. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Are people serious? A Valentines day present? link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? All rights reserved.

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Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! the iPad is just more pleasant, even if the ability to sort emails to batch process seems to have eluded me so far. I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard.

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Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] re social media. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Online Marketing Institute

JANUARY 4, 2011

Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. I’ve been implementing a version of #3 for a while now, but you gave me a new process to consider. #5 Here’s a quick example. Except I re-read the quotes and decided they were too good for just a blog post.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

MARCH 16, 2010

However, Twitter’s announcement this week at SXSW that they are adding @anywhere – essentially Twitter’s answer to Facebook Connect – should make the follow/following process easier and more contextual. link] @Brett2point0 Excellent analysis, Jay.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? All rights reserved.

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Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 2, 2010

@ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. I am in the process of learning and integrating a few twitter tools, and in my haste found a tool, and began using it…had a wonderful ability to use ratio's percentage to auto-select your follower's. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM. All rights reserved.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Companies should go into the RFP process looking for a partner, not an order-taker.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

I like math and analysis and reality. It’s how companies need to change their culture, their people, their process, and their measuring sticks to succeed in real-time business. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Online Marketing Institute

DECEMBER 13, 2010

Unlike traditional platforms such as WordPress and Blogger, microblogs simplify and expedite the process of sharing ideas, experiences via text as well as other forms of rich media. So, in order to remain visible, some bloggers are writing shorter posts as a bet against presence in favor for substance.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. I am in the process of learning and integrating a few twitter tools, and in my haste found a tool, and began using it…had a wonderful ability to use ratio's percentage to auto-select your follower's. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! Great ideas on social media time management. Thanks for sharing, Jay.

Social Media 148

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Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? The problem is bandwidth. The problem is bandwidth.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I’ll write about that soon.

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