Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
It is a social media engagement process that includes the idea of finding Influencers in your target markets. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I can't wait to read the study now. I think this is a fundamental necessity. link] jeff_molander Fascinating, Mike.
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