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Are Consumer Attitudes Toward Privacy Changing?

Biznology

Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

Privacy 104
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Winter is coming: Goodbye cookies, hello contextual

ClickZ

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. If you’re an online advertiser, it’s essential to understand what contextual targeting is, why it’s become so important and how you should be using it in your campaigns.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies. In summary.

eCommerce 114
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Microsoft Cut IE8 Privacy Features to Sell Ads

readwrite

The privacy features sparked an internal debate in 2008 between revenue-minded executives and developers who wanted to make Internet Explorer 8 better for consumers in order to gain back the market share lost to browsers like Mozilla Firefox, the WSJ reported.

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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

It symbolises that perfect harmony between advertising activity and that elusive sale. A good example, of a brand that balances creativity and data in its advertising is payment company Klarna. In an age where personalised advertising is the norm across the digital ecosystem, having access to your first-party data is essential.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. advertising market. Deciding whether to halt or continue marketing efforts during an economic downturn Economic downturns often leave an indelible mark on the business world.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

February 6, 2008. In the last recession, online spending cratered along with the rest of the advertising industry. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. Original air date: Thursday, June 05, 2008. Copyright © 2008. Privacy Policy. Decision Tools.

Forrester 100