Remove customer
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6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time.

Features 156
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How to cannibalize your own product well

Kevin Indig

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization? Product cannibalization is the replacement of a product with a new one from the same company, typically expressed in sales revenue.

Product 52
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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

We’ve got a few ideas on how to pull inspiration from the show without sacrificing the cred you already have with your customers. Offer an encouraging and uplifting tone and real-world applications to your product or service. Stories humanize the brand and reduce the difficulty of explaining a product or service.

Content 112
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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? As a result, the company improved customer engagement leading to revenue growth.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

So you’ve got yourself a list of new leads to turn into possible customers. This is unless the recipient is already a customer (not a lead), or you have their permission to call outside of those times. As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do Reason for Calling.