2007

The B2B Research Blog

Trending Sources

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

Join me for a complimentary webinar on how to "Achieve a Closed-Loop System for Lead Generation and Management." In this webcast, you'll learn how to: Identify and overcome the 5 barriers to closing the loop Get feedback on all leads

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

as someone in b2b, do you feel left out of the social media buzz? read a good article on "what's wrong with social media for b2b marketing" by john miller who also writes the modern b2b marketing blog

WOM 46

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale

List 46

Marketing Edge

Marketing Edge

in the growing trend to reach beyond traditional messaging, corporate america increasingly taps the unlimited pool of user-generated content as advertisements. doritos is sponsoring the “crash the super bowl” commercial contest in which

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.

PRMeetsMarketing Weekly Articles: December 20, 2007

PR Meets Marketing

OOPS - forgot to publish this last week =). This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts.  You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . Such was the case with a pitch received here several weeks back. Oh No Spock! del.icio.us

Thoughts for 2007: Popular Posts

PR Meets Marketing

It's that time of year to reflect back on the year and make your resolutions for the New Year. gave up resolutions a long time ago - how can you ask a chocolate lover give up chocolate for a whole year? Sorry - just can't do it. So instead of resolutions, here are the top posts from 2007: Let the 2008 Trends Lists Begin. Many of you were curious about me. SEOing press releases was another top post.

Embargoes – Valid in the Brave New World of PR?

PR Meets Marketing

Recently, I saw CenterNetworks tweet about broken embargoes and Allen wrote a follow up post about his views on embargoes. This raises an interesting question about whether or not embargoes are still valid in this new world of instantaneous news and the desire to scoop your fellow bloggers and traditional media.  . The saving grace? In the end, I believe embargoes are still valid. del.icio.us

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. He doesn't pull any punches.

Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail. His blog is about the latest in marketing and advertising. So there Seth and Keith, I am open to do an interview!

Tips for Confirmation Pages

Anything Goes Marketing

Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page. It's brilliant as it sets expectations (i.e.

Getting People to Tweet to Your Tune

PR Meets Marketing

I will probably not be the first or last person to blog about this interesting experiment that Jeremiah Owyang initiated today. Check out the original post about conversations shifting to Twitter.  . In a post, he invited people to leave their Twitter link in the comments to increase more introductions in the community.  . I've only reviewed maybe 40 of the comments so far.   . del.icio.us

Email and Video: Tactics you can use Today

Anything Goes Marketing

I may be getting older but I had a crazy flashback yesterday. went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. One commercial stood out - a new video phone that is being offered by a mobile carrier up here called Rogers (Verizon is the equivalent the US).

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

PR Relationships:Update on Online Reputation

PR Meets Marketing

OK - I previously wrote about how to manage my many online personalities  here and here.  Since those posts, I've reversed my previous position about my online reputation. The heart of it is managing relationships through the tools available to me.    . In the end, PR is about relationships. How do you build, nurture and maintain them. Friend me and I'll friend you back. View My LinkedIn Profile.

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. The question is how does this truly impact PR? Top media coverage now extends from traditional media (i.e. del.icio.us

Astroturf Burns!

PR Meets Marketing

I felt that Todd Defren of PR Squared raised an interesting question about marketing tactics by the Commotion Group that I decided to post my thoughts here instead of lumping into my weekly articles. Briefly, the Commotion Group posts "fake comments" to videos to create a sense of controversy, while deleting any negative comments. Check out the posts here and here.   . people took it as truth.

PRMeetsMarketing Weekly Articles: November 21, 2007

PR Meets Marketing

Here is this week's of interesting articles. Have a great Thanksgiving. Yum Yum, I can taste them giblets now! =) You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed : The Power of 150. or Not? Mack Collier of Viral Garden brings up a good point of how AdAge is leveraging the Power of 150 list. Have in Common? SMRs for New PR ?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Spam I Am, Green Eggs and Spam!

PR Meets Marketing

This can of worms got started with Chris Anderson's post regarding his frustration with PR spam. David Meerman Scott chimes in his post about blocking PR folks as well. As someone who tries not to send obvious form letters, this is both refreshing and disconcerting. Even good PR folks may not hit the mark all the time, so what happens - would they get blocked for a slightly off target pitch?

How do Marketers Measure Online Marketing?

Anything Goes Marketing

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Can you really prove marketing's effectiveness based on click-throughs? Happy marketing!

Red Sox Wins World Series

PR Meets Marketing

The Red Sox won the World Series last night. have to admit, until I met my husband, I didn't have a baseball team. first became enamored with the team in 2004. The story of the Red Sox captured everyone's attention. The improbable run. The interesting personal stories. Down 3-0 in the series to come back and beat their nemesis! Thank Dave Robert's 9 th inning steal for keeping the Sox Nation alive.

Americans Hate Canadians

Anything Goes Marketing

I'm pretty steamed at the moment. don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it?? If you try and access TV show episodes like The Office , you get messages like this: "We're sorry, but the clip you requested is not available from your location". I'm sorry, what?!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

FEMA Screws up Again

PR Meets Marketing

Wow, FEMA does it again. According to the Associated Press through SF Chronicle online, FEMA called a press conference that included FEMA employees as reporters :  . The agency - much maligned for its sluggish response to Hurricane Katrina over two years ago - arranged to have FEMA employees play the part of independent reporters Tuesday and ask questions of Vice Adm. Harvey E.

FAQ 2

What is RSS? Check out this video

Anything Goes Marketing

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H.

Plea to Citigroup: Stop Emailing Me Part Deux

PR Meets Marketing

Since my original email about Citibank spamming me , I wrote directly to William R. Rhodes, CEO of Citibank (see  Citibank Letter ). Typically, writing to the CEO gets an immediate response. sent this out on September 31, 2007. And what happens?  No, I didn't hear anything from Citibank. Instead, I received yet another a spam email (see below) that was the crux of my original frustrating situation.

Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. This got me thinking about the value of sweepstakes or promotions. Frankly, Frankly, I never used to be a sweepstakes person, but when I won a trip to London last year, I can't get enough. Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Sincerity: Tom Pick's Response

PR Meets Marketing

Tom Pick of WebMarketCentral  contributes his thoughts about the role of sincerity in social media :   "The secret of acting is sincerity. If you can fake that, you've got it made."  --   George Burns  . Okay, seriously, sincerity is critical. think you're aware of some recent examples where people tried to blog pretending they were someone they were not - and got busted for it. characteristics.

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

If your company is generating enough leads already, please stop reading right there. Still here? There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. Did I mention it was free? Nice work RainToday. For example, your call center or sales can track the number of engagements vs. the number of appointments.

Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". This is a great one that focuses on B2B lead generation. As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Really? don't think you knew that! It's pretty obvious that we all hate filling out a form.

B2B Lead management is far from an easy task

B2B Lead Generation Blog

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management? Lead management is a multistage process that manages the conversion of sales leads to customers.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Sincerity: The Friendly Ghost Stops By

PR Meets Marketing

Paul Dunay of Buzz Marketing of Technology forwarded me a link to Southwest's response to the "mini-skirt" controversy. don't know if this is sincerity or savvy marketing but interesting response nonetheless. What do you think? In the meantime, I pinged The Friendly Ghost  about my post on sincerity's role in social media : I equate sincerity with authenticity.

B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation Blog

Many marketers are quickly approaching their favorite time of year. Okay, not really. I'm of course talking about budget time. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it

Sincerity: Paul Dunay's Response

PR Meets Marketing

Since writing my post on " Where does sincerity fit in?", I posed this question to a few bloggers to get their perspective on sincerity. The very next level down is - Is this person/company being authentic in their communications - meaning is someone writing this for them and they are just posting it or is it real? Then there is a fine line between authentic and sincere.

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation Blog

you're invited to join me at marketingsherpa's demand generation summit at your choice of boston (oct 15-16) or san francisco (oct 29-30.) i'll be speaking on “blogging, podcasting, speaking gigs, & book authorship: how to generate

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.