The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They say, “Okay, go!”
Social Media is Going Corporate [Infographic]
JULY 3, 2012
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. 75% saw an increase in website traffic.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. people on Earth).
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Email Marketing Generates the Highest Quality Leads. Online Advertising
Lead Generation Checklist
You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. Postal Service.
Choosing the Right Social Media Platform [Infographic]
JULY 1, 2013
There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, week, and month to maintaining the account. A state social media profile can sometimes do more harm than not having one at all. Facebook has the most users.
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. Broadcasting is the mass public sharing, such as a post or tweet. Yes, you can see that now.
9 Steps to Digital Marketing Greatness [Infographic]
FEBRUARY 17, 2014
This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level. Feel free to use this infographic in your website, as long as you link back to. link].
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
Really Good Emails (Email Marketing Best Practices & Ideas)
AUGUST 31, 2016
As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. I recently discovered some fellow email geeks and innovators at ReallyGoodEmails.com who have curated, captured, and categorized thousands of emails for our viewing pleasure. They take quick snapshots and categorize them them for easy reference. Alerts. Announcement. New Article.
Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
SEPTEMBER 29, 2016
One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader. Marketing Minds
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. I found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all of the activities that happen online in 60 seconds. It just seemed easier.
Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
JULY 26, 2016
Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. The Apex Society’s members are the brightest and most accomplished young professionals around the world.
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.
How to Improve Email Deliverability [Infographic]
JUNE 14, 2013
If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There are a myriad of things you can do to either help or hurt your deliverability. It’s important to understand both. Only send to those that have opted in.
Multitasking Puts Your Brain on Information Overload [Infographic]
JULY 10, 2012
If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” It pays however to limit your tasks to a maximum at two at a time. tabs open on average.
Open Rates Are Not As Telling As You Think
JUNE 19, 2012
It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? It’s not 100% reliable, to say the least. The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Simply, the image not loading. Good luck!
Recommended Books to Read
MARCH 19, 2012
If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc.
SnapTags vs QR Codes
FEBRUARY 11, 2012
A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.
Being Busy is Not Being Productive
APRIL 3, 2012
One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way. Therefore, they get consumed by the same tasks over and over and because they are endless, the day is over and it’s time to check-out. The next day begins a new cycle of non-productivity. I can’t make phone calls?
Social Media Takes Gold at the London 2012 Olympics
JULY 31, 2012
For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. INFOGRAPHIC].
Discover Marketing Technology Used by Leading Companies
AUGUST 30, 2016
Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, these are the business tools used by Airbnb. Current ranking is… WordPress – website content management. Mailchimp – email marketing system. Lead Generation
A Content Formula for Complex B2B Organizations
Content Marketing is essential for anyone who wants continued success and growth.
Social Media Image Sizing Guide [Infographic]
SEPTEMBER 11, 2012
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.
Emails Reach Their Best Results In the 1st Hour [Infographic]
DECEMBER 26, 2012
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practice s, but instead come up with your own. That being said, below is some interesting information for email marketers. to 10 a.m.
5 Ways to Improve your SEO Today
MARCH 26, 2013
Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t. Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Search Engine Optimization
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. Therefore, it is important to understand and measure.
Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
OCTOBER 18, 2016
One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader. This is easy.
Can CRM and Marketing Automation Be 1 Tool?
MARCH 14, 2014
I recently talked with Stewart Rogers ( @TheRealSJR ) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics. Salesformics aims to simplify both CRM and Marketing Automation – by focusing on the features and benefits that matter most and remaining affordable ($75/month/user) for small and mid-sized businesses.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person. Even a team can have trouble distinguishing the nice-to-have from the need-to-have. What was this number yesterday?
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
Google’s Latest Slap – How Un-natural Links May Affect Your SEO
MAY 2, 2012
Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Many webmasters in this category have been negatively affected and are unsure of where to turn from here.
Mobile vs. Social – Round 1: Ding! Ding! Ding!
FEBRUARY 21, 2013
This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. Is this where you’re spending your marketing dollars? Vote by clicking here!
5 Easy Black Friday Marketing Tips You Still Have Time For
NOVEMBER 20, 2012
Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Customers are engaging with your marketing. Customers expect your participation.
3 Emails Your Customers Should Be Getting, At Minimum
SEPTEMBER 6, 2012
Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. A great tool for doing this in a non-invasive way is email. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Note: Don’t abuse this media channel.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.