SendX

MAY 22, 2024

Try these 5 ways to end a marketing email and grab attention, boost engagement, influence your audience’s response by making them take action.

Email Marketing 221

Email Marketing Marketing Tips 221

The Forward Observer

MAY 24, 2024

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends About the Book From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on how to build a content business. In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.

Planning 139

Planning Content Marketing & Strategy Click Rate 139

Act-On

MAY 21, 2024

Did I make the right decision? Should I have purchased XYZ products instead? Maybe I acted too soon…. Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

SEO 148

SEO Lead Scoring Lead Ranking Content 148

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! 50 Thought Leading Companies on Artificial Intelligence 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Marketing AI 141

Marketing AI Lead Ranking Lead Scoring Enterprise Management 141

Martech

MAY 24, 2024

I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.

RFP 107

RFP Deliverability Blast Campaigns Budget Programs 107

CMSWire

MAY 20, 2024

Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. Continue reading.

Campaigns 116

Campaigns Creativity Marketing Brand Identity 116

HG Data

MAY 23, 2024

Tracking tech stacks, installation, and usage rates with the HG Platform In this step-by-step video, Henry Hedeen, Partnership Manager, shows how the HG Platform allows you to track technology usage across geographies down to the specific product level to reveal competitive and complementary opportunities! This video walks you through the capabilities of one specific aspect […] The post HG Use Case: Tracking Tech Installs to Unlock Opportunities appeared first on HG Insights.

Video Marketing 104

Video Marketing Product Marketing 104

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. It’s certainly not an ideal B2B customer experience.

Ideal Customer Profiles 109

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Salesforce Marketing Cloud

MAY 23, 2024

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.

Click Rate 111

Click Rate Content CAN-SPAM Banners 111

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.

Marketing AI 114

Marketing AI Google Advertisements Advertising 114

CMSWire

MAY 24, 2024

Frontline workers shape customer experiences but often lack support. Centralized data and smooth transitions empower them to enhance satisfaction and loyalty. Continue reading.

Customer Satisfaction 96

Customer Satisfaction Loyalty Contacts Service 96

RebelMouse

MAY 21, 2024

AI is opening an entirely new world of search for digital marketers So far, traditional SEO as we know it remains the best way to optimize for AI Social media communities like Reddit are commonly a part of AI search results The New SEO One thing is clear about AI: It’s not going away. Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line.

Optimization 105

Optimization Lead Ranking Industry CMS CMS Development 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hinge Marketing

MAY 21, 2024

Since the onset of the pandemic, the AEC marketplace has settled precariously on the sands of uncertainty. War, conflicting economic signals, a polarized political environment, and powerful but frightening AI technologies keep us guessing. At the same time, the labor pool isn’t getting any bigger, and compensation levels are rising. But even in today’s unpredictable world, there are signs of hope: AEC firms are growing again.

Studies 97

Studies Contingency Planning Peer-to-peer Thought Leadership 97

Salesforce Marketing Cloud

MAY 20, 2024

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever. To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep

Marketing AI 104

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 104

Martech

MAY 24, 2024

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud.

Personalization 94

Personalization Marketing AI Ideal Customer Profiles Acquisitions 94

Bannersnack

MAY 20, 2024

12 minutes read Manual work is the killer of efficiency and competitive advantage for any business. Non-native design teams depend on designers to move projects forward. Designers on the other hand are swamped in volumes of work and in most scenarios they don’t know automation is already out there.Even if they know they exist, these platforms are not utilized at their full capacity.

Banners 102

Banners Generation Best Practices Efficiency 102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MAY 20, 2024

Google’s announcements at Google I/O have always generated developer buzz, but this year’s I/O has been on a tear. Continue reading.

Search Marketing 119

Search Marketing Marketing & Strategy Marketing Strategy Buzz 119

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Curation 91

Curation Resources Paid Search Agency Ads 91

Walker Sands

MAY 20, 2024

As you plan your event attendance for the summer and fall season, now is a great time to think about how you can make the most of your scheduled events. In-person conferences are back as pivotal hubs for not only networking and knowledge sharing, but also showcasing your company’s latest innovations. As a marketer, properly navigating and promoting your presence at these events can help solidify your position in your industry and maybe more importantly, help drive leads for your sales team

Conference 98

Conference PR Demand Thought Leadership 98

Martech

MAY 21, 2024

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.

Planning 103

Planning Advertising Agencies Sample Statistics 103

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bannersnack

MAY 19, 2024

11 minutes read Being a graphic designer is so much more than meets the eye. It’s hearing about an idea and turning it into a story through creating graphics. Something that will get the main idea across and that people will resonate with. As a designer, you get to tell this story creatively with colors, fonts, elements, textures, and all graphic elements.

Design 98

Design Tips Creativity 98

CMSWire

MAY 24, 2024

Friction isn't always bad for CX. Learn how good friction can create memorable experiences and improve customer satisfaction. Continue reading.

Customer Satisfaction 92

Customer Satisfaction Loyalty Design 92

Content Marketing Institute

MAY 21, 2024

Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.

Content 96

Content Creativity Paid Search Agency Ads 96

Oktopost

MAY 23, 2024

Marketing leader Colin Day, Managing Director, EMEA, at Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast in episode #145 to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and ultimately impact revenue.

Intent Data 76

Intent Data Intent Intent Signal Peer-to-peer 76

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co

Marketing AI 99

Marketing AI Bundling Lead Scoring Lead Ranking 99

Trade Press Services

MAY 20, 2024

Successful businesses know that understanding the needs of their customers and prospects is a top priority. When it comes to marketing communications, this means reaching out to target audiences across various channels. By establishing and tracking quantitative and qualitative audience metrics, companies can evaluate the success of their efforts and gain valuable insight into pain points and preferences.

Business 87

Business Click Rate Conversion Rate Budget Programs 87

Navigate the Channel

MAY 21, 2024

Kansas City, Mo. – ER Marketing is honored to receive three distinguished Communication Awards from the Academy of Interactive and Visual Arts at the 30 th annual Communicator Awards. These awards recognize the agency’s excellence in various categories, showcasing its commitment to delivering outstanding creative solutions and impactful results for its clients.

Interactive Marketing 73

Interactive Marketing Paid Search Agency Advertising Agencies Storytelling 73