SendX

MAY 28, 2024

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

Examples 221

Examples Email Marketing Practices Best Practices 221

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.

Content 182

Content Paid Search Agency Marketing & Strategy Link Building 182

Acrolinx

MAY 26, 2024

Unlocking the power of clarity in writing: Discover the art of making a compelling business case for prioritizing clear content. The post Making the Business Case for Clear and Concise Writing appeared first on Acrolinx.

Business 94

Business Content Brand Identity Branding 94

Oktopost

MAY 28, 2024

Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.

Design 77

Design Creativity Eye-Tracking Paid Search Agency 77

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Thinkers360

MAY 25, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Congratulations to all our Emerging Technology influencers who participated! Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 94

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 94

Acrolinx

MAY 27, 2024

Everyone needs a punctuation refresher once in a while. This post will explain everything you need to know about the right way to use colons and semicolons. The post The Right Way to Use Colons and Semicolons appeared first on Acrolinx.

Tips 78

Tips 78

Envy

MAY 27, 2024

We know Account Based Marketing (ABM) works, and studies back it up– companies are observing 84% pipeline growth and 77% revenue growth. But the harsh truth is, some ABM campaigns still fail and they do so spectacularly. Worry not, as we might know how to avoid it, and set you up for success.

Account Based Marketing 71

Account Based Marketing ABM Campaigns Studies 71

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media for solutions, it’s clear that social media holds valuable insights into your audience – you just need to unlock them. Your key is social intent data, and it’s easier to collect than you think.

Intent Data 62

Intent Data Intent Allocation Lead Scoring 62

protocol 80

MAY 28, 2024

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).

SEO 64

SEO Marketing Websites Optimization SERP 64

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Engagio

MAY 28, 2024

Learn how to guide prospects to clients with data-driven insights, personalized messaging, and omni-channel strategies. Transform your marketing today!

Buyer's Journey 62

Buyer's Journey Service Marketing Prospects Advertising Channels 62

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.

Customer Surveys 59

Customer Surveys Marketing Automation Services Customer Satisfaction Conference 59

PureB2B

MAY 28, 2024

Personalization is just the beginning. Learn how you precisely target leads with your ABM campaigns with account intelligence.

Account Based Marketing 67

Account Based Marketing Campaigns ABM Marketing 67

FunnelEnvy

MAY 27, 2024

Imagine pouring hours and dollars into crafting targeted campaigns, nurturing leads, and refining your messaging for your SaaS business. Yet, a nagging doubt lingers: how do you know if website visitors convert optimally? Why exactly is engagement lagging? Evaluating your SaaS marketing conversion rate can feel like peering into a black box. You may be considering a funnel audit, but how do you know when the cost of a funnel audit is justified?

Top of Funnel 62

Top of Funnel Cost Advertising Funnels Lead Ranking 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Trade Press Services

MAY 28, 2024

Every customer wants to work with a trustworthy brand. In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 56

Ethics Marketing AI Advertising Agencies Brand Identity 56

Martech

MAY 28, 2024

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications. The report showed a steady decline in martech utilization and put the blame on a lack of training and the complexity of the solutions.

CMO 59

CMO Account Based Marketing ABM Youtube 59

Hubspot

MAY 27, 2024

We all know the “obvious” traits high-performing sales reps exhibit. I‘m sure you’ve read plenty about the value of qualities like empathy, ambition, and confidence throughout your career — but you didn't click on this headline because you want to hear more about those conventional, played-out traits. Now, did you? No, you're here for some novel, wild, “Who'da thunk it?

Peer-to-peer 62

Peer-to-peer Work Management Storytelling Marketing Management 62

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.

Work Management 54

Work Management Customer Surveys B2B Marketing Paid Search Agency 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MAY 28, 2024

Ranu Coleman faces the challenge at PatPat of maintaining a consistent brand image while personalizing local messages. Continue reading.

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protocol 80

MAY 28, 2024

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.

Marketing Websites 52

Marketing Websites SEO Effectiveness Paid Search Agency 52

Martech

MAY 28, 2024

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.

API 52

API Analysis Analytics eCommerce 52

Televerde

MAY 28, 2024

Previously published on SHRM Juneteenth, the federal holiday commemorating the end of slavery in the U.S., is an annual reminder of our collective journey toward equality. The commemoration offers a moment for organizations to reflect on the progress that has been made toward racial equality. It also allows us to reaffirm our commitment to the work that still needs to be done.

Transparency 52

Transparency Work Management Training Demographics 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

MAY 28, 2024

When you work with us at ClearVoice, you get access to thousands of proven freelancers specializing in over 200 business categories and ready to meet all your content creation needs. Whether you need product descriptions to boost conversions or highly technical white papers to educate your customers, we can connect you with the right talent to produce high-quality content tailored to your brand.

Work Management 52

Work Management Paper High Quality Lead Paid Search Agency 52

protocol 80

MAY 28, 2024

You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve found a friend in HubSpot's CMS (content management system). The benefits are palpable. But what would packing up and moving mean for your current website?

Hubspot 52

Hubspot Marketing Websites Traffic Sales Leads 52

illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. The shift towards a cookieless landscape has led to the worldwide adoption of behaviors that prioritize privacy and information safety. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few.

Advertisements 52

Advertisements Advertising Marketing Attribution Allocation 52

B2BMarketing.net

MAY 28, 2024

This webinar will explore the wider value and vital contribution of ABM in B2B Go-To-Market (GTM) strategy and execution. Using the power of debate, it will demonstrate the power of Sales & Marketing working in partnership and the impact of a strong, well-executed ABM strategy. As we know, aligning Sales and Marketing has historically been one of the biggest challenges in B2B.

Marketing Analytics Tools 52

Marketing Analytics Tools Account Based Marketing ABM CMO 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Modern B2B

MAY 28, 2024

We recently uncovered in Digital Connections 3.0 that one of the biggest challenges right now is the strategic skills gap around marketing technology. In addition to our latest research, chiefmartec has just released the 2024 Marketing Technology Landscape Supergraphic with over 14,000 martech products which shows a 28% year-on-year growth of products available.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

protocol 80

MAY 28, 2024

In today's high-speed world, a website can feel outdated a month after it's redesigned , at least to the team that worked on it. While a month or even a year may not be enough to make your website outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.

Marketing Websites 52

Marketing Websites SEO 52

Sana Commerce

MAY 28, 2024

Ever wish you could peek into the minds of your B2B customers ? Well, with the right audience analytics tools, you practically can. It’s not just about gathering data; it’s about unlocking valuable insights that can transform your marketing, sales, and overall customer experience. Get to know your audience Let’s start with the essentials.

Ideal Customer Profiles 52

Ideal Customer Profiles Analytics B2B Eye-Tracking 52