Top B2B Marketing Zone Viral RSS Content for April, 2006

"Email 2.0": Email Marketing is thriving

Anything Goes Marketing

APRIL 30, 2006

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". I've included some highlights I deemed important from her email summit wrap up : Opt-in lists What I found interesting was that adding a form field let to more email opt-ins as it's typically the opposite effect: "Proving that no rule is set in concrete, David Kreitzer, Marketing Director Bella Pictures, says he more than doubled opt-in form conversions when he *added* an extra field.

Email Marketing

Email Marketing Opt-out Paid Search Agency Copywriting

Bad Customer Experiences

Anything Goes Marketing

APRIL 29, 2006

Have you had a recent bad customer experience? I had one this week. I was as always in a rush trying to get to a dentist appointment and I needed to take a cab. I look around and I see a Shell station which I know has an instant teller. I go in there and try to withdraw some money only to find a half of a $20 bill when the money cam out. Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25.

Marketing Management

Marketing Management Act-On Tagging Training

Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

APRIL 29, 2006

Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said.

Newsletter

Newsletter Opinions Tagging B2B Marketing

Blog Searching on Yahoo

Anything Goes Marketing

APRIL 29, 2006

Want to check up on your competitors, friends, or ex-girlfriend/boyfriend's blogs? Here's some hints on how to use Yahoo!'s blog search Here is the tip from "ResearchBuzz": "Start with this URL: [link] Where keyword is the word for which you want to search. (Denote a phrase with %22 at the start and end of the phrase, and replace spaces with +.)" eg: [link] Have fun checking out what your ex-girlfriend is saying about you!

Newsletter

Newsletter Tagging Keywords Tips

Video Blogs - What the ()#%?

Anything Goes Marketing

APRIL 29, 2006

Just when I start to get a handle on the whole blog thing, they come up with video blogs. I never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net. Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ".

Video Marketing

Video Marketing Viral Marketing Tagging Display

HTML Email Tips

Anything Goes Marketing

APRIL 22, 2006

Here's an article on ensuring theat your HTML emails are coded properly. Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used.

Tips

Tips Deliverability Tagging Email Marketing

Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. Before you go off saying "Where the &^$# do I even begin and how am I going to do this?", take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website.

Personalization

Personalization Psychographics Clickthrough Generation

Well Blog My Ass - Blogging is growing like crazy!

Anything Goes Marketing

APRIL 20, 2006

Technorati has recently reported that there are 35.3 million blogs out there and that 75,000 blogs are created each day. Holy crap Batman. To all you bloggers out there, this ones for you! Chad H.

Blogger

Blogger Tagging

Blogging Simplified

Anything Goes Marketing

APRIL 20, 2006

From a great blog that I read Business Blogwire , I found this new blog that I just added to my blog roll called Simplenomics: Blogging Simplified I like the author's attitude and he wrote this great post on how to make money blogging. Chad H.

Tagging

Tagging Ads Business

Google in Space!

Anything Goes Marketing

APRIL 19, 2006

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse. These are not healthy indicators for a medium that we increasingly depend on for communication and commerce. " While this author is biased of course, this is something that should be not

Google

Google CAN-SPAM RSS Opt-in

Brand Essence

Anything Goes Marketing

APRIL 17, 2006

I really liked the discussion that I was reading on the Marketing Profs forum regarding one company's attempt to discover ways to do marketing research on the cheap. There are some good examples on and really the main point that came out of it is that you really need to understand the customer to sell to them. It seems that most people felt doing an online survey was the best solution in this case.

Branding

Branding Brand Identity Tagging Paid Search Agency

New Marketing Blog

Anything Goes Marketing

APRIL 16, 2006

Here's a new blog that you should be aware of by Marketing Profs. There are some good articles and they have some pretty good writers such as Seth Godin. BL Ochman also has an awesome article on how she keeps up with all of the information out there. She uses Bloglines for her RSS feeds. I found outthat you could susbcribe to Dilbert which made me happy (doesn't take much).

RSS

RSS Tagging Marketing Google

Screw Email!

Anything Goes Marketing

APRIL 16, 2006

I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Who's with me? Have you started to do the same thing? Chad H.

RSS

RSS Newsletter Tagging

Screw Email! Part Deux

Anything Goes Marketing

APRIL 17, 2006

In the interest of keeping my job :), let me qualify my last post. In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). Both have their advantages as push marketing typically allows the marketer to craft the message that is received while pull makreting means that the end user has opted-in and perceives value in the information that they h

RSS

RSS Opt-out Opt-in Sales Qualified Leads

Your home page is sacred

Anything Goes Marketing

APRIL 10, 2006

Here's how not to create a home page: [link]. Anyone have any idea what the heck this site is about? Perhaps if you invest some time in the site, you can infer that it's some sort of portal but you shouldn't have to! Make sure home pages have a clear message as to what your site is about. For example, if it's a company site, give us a small blurb (1 liner) about your company.

Tagging

Tagging SEO Tips Design

How to lose traffic on your blog in 10 days

Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". When you do write on your blog, write in a new language that not many people understand. For example: Kred fud kot.

Traffic

Traffic Tagging SEO Google

Whoop it up Nike - Go girls

Anything Goes Marketing

APRIL 9, 2006

For all those into those cool experience website, check out Nike's area designed specifically for women. Not only do you have some cool music to inspire you while you shop, there are some great work out videos, good offers for a workout DVD, exercise tips as well as videos explaining how to do certain hip hop moves. Great use of media and flash lead to an amazing online experience.

Tagging

Tagging Video Marketing Tips Design

Site feeds added

Anything Goes Marketing

APRIL 5, 2006

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Why not! Thanks Feedburner for making this easy. C. Tags [Feed Burner] [Beer] Mmm. Beer! I like that tag.

Ads

Ads RSS Tagging

Click Z, You SuckZ

Anything Goes Marketing

APRIL 5, 2006

Wow, I think people have run out of content to write on Click Z. Here is a terrible article on the 25 things that that this "expert" hates about Google. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! Furthermore, you know that you just killed your company by insulting Google becuase your site ratings are dropping as we speak.

Click Rate

Click Rate Press Conference Tagging

Whose your daddy?

Anything Goes Marketing

APRIL 5, 2006

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial. However, once I went to the blog, I realized that this guy does have something to say (unlike me) and it was an intersting read. He has this great article in which he vents his frsutrations about rising costs in his industry using a story about bisons in Montana I have a story about

Domain

Domain Tagging Cost B2B

More Viral Campaigns

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. I suggest checking it out. If you're into marketing, get their weekly newsletter. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. There's no better way to do that then to go door to door and bug the shit out of people so that you start to build brand awareness.

Viral Marketing

Viral Marketing Campaigns Tagging Press

Easy Does It!

Anything Goes Marketing

APRIL 4, 2006

Here's a great new viral campaign from Staples featuring the "Easy Button". Not only is the site very creative, and practical it's actually fun! For an administrator who needs to order office supplies quickly, what better way then the using an easy button that you can download to your desktop! Great job Staples! Chad H.

Viral Marketing

Viral Marketing Creativity Order Practices

Blog optimization for dummies (like me)

Anything Goes Marketing

APRIL 4, 2006

Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. C. I just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Thanks again!

Optimization

Optimization Blogger Tagging Ads

A "successful" email newsletter

Anything Goes Marketing

APRIL 3, 2006

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)??

Newsletter

Newsletter Course Video Marketing Email Marketing

Click Z Sucks

Anything Goes Marketing

APRIL 3, 2006

Ever read anything by the "Experts" at Click Z? By experts I mean people trying to sell their stuff. Here is a "great" article titled " Email Creates Awareness ". Really? Is that what it does?? Wow, I didn't know! I read everything on this site with a huge, enormous grain of salt. There are only a few experts that I really trust. I'll point them out to you when I see them.

Anne Holland Fan

Anything Goes Marketing

APRIL 3, 2006

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! I emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?" Anne is very classy in her next email, she sent out an article that explained that she really didn't know why.

Case Study

Case Study Case Studies Conversion Rate Studies

Most Hilarious Email Ever? Or is it?

Anything Goes Marketing

APRIL 3, 2006

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. Here's the thing: the marketing campaign worked becuase we're talking about it right now! Hmm. The mice in my head are starting to move.

CAN-SPAM

CAN-SPAM Email Marketing Campaigns Marketing

Why can't I generate sales off my site?

Anything Goes Marketing

APRIL 3, 2006

This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. That's my marketing tip for today.

Generation

Generation Tips Personalization Marketing

Google is brilliant! Help nerds find love!

Anything Goes Marketing

APRIL 3, 2006

You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. Crazy smart!! What will they come up with next?? C. PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Great way to drive traffic to your site and use humour.

Google

Google Traffic Product Best Practices

Anything Goes???

Anything Goes Marketing

APRIL 3, 2006

This is the first post of a very exciting (I'm being optimistic) start to my blog. The goal of my blog is to record my travels through the world of marketing. I figure I keep reading all of this stuff and I need somewhere to store it 'casue let's face it, I'm getting older (30) and my brain cells have rotted from all the beer that I consumed during university (or just yesterday actually).

Practices

Practices Best Practices Marketing