Zoominfo

MAY 21, 2020

BASHO emails are alive and well—and thriving. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Email itself has proven to be a consistent conversion driver. Drip Emails That Educate. Holiday Email Drip Marketing Campaigns.

Work Management 329

Work Management Examples Paid Search Agency Marketing Management 329

Optinmonster

MARCH 4, 2024

You don’t have to just sit back and accept that your abandoned cart rate is going to stay at 80%. We’ll show you how to recover MORE sales with exit intent offers, plus the exact emails smart marketers use to bring abandoning shoppers back to complete their purchases. How to see abandoned carts in Shopify?

Urgency Marketing 75

Urgency Marketing Intent eCommerce Click Rate 75

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. For example, the GPS on your phone captures your location and recommends a driving route in real time. The customer also likely assumes the airline won’t send them irrelevant emails or offers. That’s milliseconds.

Enterprise Management 96

Enterprise Management Paid Search Agency Planning Marketing Management 96

Salesforce Marketing Cloud

FEBRUARY 19, 2024

We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. The playbook also provides guidance and examples to help sales teams navigate through every stage of the sales process effectively. Back to top ) What’s included in a playbook ?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Get your customers back What is digital engagement and why is it important? Each interaction a customer has with your company’s social media, email, and website adds up to create a unique digital engagement experience, and that experience is essential. We can show you how. So what’s the key to making sure they choose yours?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Optinmonster

JANUARY 18, 2024

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. If you’ve segmented your email list , you can send different emails to different user groups. Other studies also back up this finding.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Martech

APRIL 9, 2024

But when more people adopt it, we might get back up to normal levels.” Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need. Does that bring benefits? “If

Privacy 104

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 104

Hubspot

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. She adds, "For example, I might ask a prospect, 'Are you responsible for finding good fit leads? For example, you might say, 'From what I understand, you want everything implemented by January 1st, 2025.' 10 Upselling Strategies for 2024 1.

Marketing & Strategy 61

Marketing & Strategy Marketing Proposals Marketing Management Transparency 61

SmartBug Media

FEBRUARY 1, 2024

A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. This article will explain how you can maximize your marketing efforts and fuel customer retention with post-purchase emails. What Are Customer Retention Emails?

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). You can read and download, as it’s full of interesting points: Time to Win – The Consumer Patience Study In fact, the percentage of customers who want a response within two hours has gone up from 35% in 2022 to 39% this year.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. Dig deeper: Does your email copy persuade or sell?

Marketing AI 132

Marketing AI Marketing & Strategy eCommerce Banners 132

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. So let’s run through five top ways you can lean on email to keep customers. Audit your automated emails. Leave on a good note.

Email Marketing 117

Email Marketing Paid Search Agency Tips Planning 117

Vision6

SEPTEMBER 5, 2021

According to Moz, the conversion rate for email retargeting can be as high as 41%, while the average eCommerce conversion rate is between 2% and 4%. Email retargeting isn’t over because we’re (slowly) saying goodbye to cookies or email pixels; there are still plenty of ways that you can use email to retarget customers and generate leads.

eCommerce 98

eCommerce CAN-SPAM Eye-Tracking Conversion Rate 98

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Or, the brand sent only one email instead of a series.

Budget Programs 87

Budget Programs A/B testing Buying Cycle Email Marketing 87

Martech

JUNE 21, 2023

Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. Let’s take a step back and consider who your employees really are. They are more than just cubicles in an office or names in an email thread. And the cherry on top?

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

SmartBug Media

DECEMBER 7, 2023

You already have an idea of what a perfectly punchy hook for a sales email should look like. Stack your ChatGPT prompts with detailed context, examples, and granular instructions. Scenario : You're crafting a multi-step email campaign. Strategy : Dissect your campaign into specific, manageable prompts—one prompt per email.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

SmartBug Media

FEBRUARY 14, 2023

In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. What Is Email Nurturing? Before we jump into the strategies, let’s talk first about what happens when someone subscribes to your email list.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Lattice, an employee engagement platform, is a great example. The Animalz blog is a good example. The content teams that will win going forward are the ones that use SEO as a starting point.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

APRIL 8, 2024

Here’s a product page example of breadcrumbs on Amazon.com : Without hierarchy breadcrumbs, it’s difficult for shoppers to browse a collection of products because there’s no way to go a step up in the hierarchy. It’s kind of like using your browser’s ‘Back’ button. Here’s a product page example from Lululemon : 3.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

Martech

SEPTEMBER 11, 2023

Google has pushed back strongly on the allegations of anticompetitive behavior. If Google wins more tech regulation may be harder to achieve. For example, the government said in its lawsuit that the court could break up the company as a fix. Business email address Subscribe Processing. The defense. What’s at stake.

Google 117

Google Ad brokers Search Marketing Privacy 117

Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. 11 Time-Saving GPT Prompts for Sales Crafting a good GPT prompt can be deceptively simple, but getting it just right requires nuance that can deliver a big productivity win, especially in sales. Do customers prefer email or text?

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. For example, if you use MailChimp, you can message your first 2000 users for free. That’s it!

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

SmartBug Media

APRIL 26, 2023

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. Start with a compelling subject line. Personalize the content.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Salesforce Marketing Cloud

OCTOBER 10, 2023

Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. Sure, every rep wants to win another deal, but I always remind clients: The sales cycle is really about making sure your offer is a mutual fit for the seller and the buyer. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Convince & Convert

MARCH 28, 2024

Share exciting findings in company-wide emails, and presentations. Lead by example Demonstrate your commitment to making data-informed decisions by regularly sharing how you’re using voice of customer insights to guide your strategy. Share these wins in company meetings or newsletters to reinforce the value of the data.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Optinmonster

NOVEMBER 19, 2023

Want to add a spin to win wheel popup to boost engagement on your site? Spin to win wheels grab attention and make it interesting for customers to opt-in to your marketing email list. In this post, we’re going to show you the best discount spin to win wheel popup plugins to create gamified wheels for your site.

Conversion 73

Conversion Best Practices eCommerce Template 73

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 99

Template Budget Programs Click Rate Lead Scoring 99

Optinmonster

APRIL 12, 2024

Elements of an Effective Case Study Case Study Example (With Analysis) What Is a Case Study? Case studies are valuable because they give a clear example of how a company can help solve real challenges, told through the experiences of 1 specific customer. For example, Flywheel is a popular managed WordPress hosting company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 78

Examples Conversion Urgency Marketing Amazon 78

ClickZ

FEBRUARY 7, 2022

Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. It makes me feel seen and valued as a customer and makes me more likely to go back. . And while email merge tags can certainly help create the illusion of personal connection, they sometimes fall flat.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

Marketri

APRIL 18, 2024

The results that can be measured and tracked include: Leads generated through calls, emails, website form fills etc. While some early wins may occur, the full impact builds up gradually. It takes time to build awareness, trust, and credibility with potential customers through consistent marketing. Trust the process.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands. Use email for comms, but keep all your meeting notes and action plans in the project management system. In your inbox.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Example: VP or Head of Sales at a 200+ employee SaaS company. Example: Matching you with C-level decision-makers from Abbott, Pfizer, Roche, Sanofi and other pharma companies. The B2B sales cycle is lengthy and complex.

Sales Cycle 80

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 80