Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. We’re seeing better content quality, more relevant and engaging material, faster delivery, and lower costs. We call it the ‘Understand Audiences (Buyers)’ framework.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

APRIL 11, 2024

But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. We’re not just the cheapest, nor just the ones with the most proximity who are in their path. We are really good at solving their urgent problems in this sphere. So, what should we do? There’s more science than art here.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. By gathering and analyzing these valuable customer insights, we can gain a deeper understanding of our customers’ needs, preferences, and pain points.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Martech

APRIL 22, 2024

This is “a proof point that we stand behind the commercial safety and readiness of these features,” Claude Alexandre, the company’s VP of digital media, said at last year’s Adobe Summit. But we don’t know that. We don’t know.” The company said Firefly was only trained on licensed content from Adobe’s image banks.

Marketing AI 115

Marketing AI Training Tools Copyright 115

Martech

APRIL 18, 2024

We were fortunate to feature industry leaders, climate experts, and storytellers who generously shared their experiences and recommendations for building a greener media ecosystem.” Why we care. As Martin Brian from IPG has aptly put it, we need to demonstrate that ‘purpose and profits’ are indeed compatible.”

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. Now we have three different levels of events. And she’s like, ”Well, we’re only off by 3%.”

Marketing Analytics Tools 115

Marketing Analytics Tools Analytics Google Pricing 115

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. We added as much friction as possible,” she said. “We We get better leads, more serious leads.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Martech

APRIL 15, 2024

And who knows where OpenAI’s Voice Engine will eventually take us? The next day, at breakfast, we met Lincoln. He asked us what we were hoping to get out of our vacation. It was a much-needed reminder that we were on vacation and to take time to reset, be present and enjoy our time together. Impressive!

Marketing AI 130

Marketing AI Act-On Impressions Validation 130

Martech

MARCH 13, 2024

I understand the apprehension, especially among creatives who fear AI encroaching on their domain. However, I firmly believe AI will be an integral part of jobs going forward, and those who don’t use it will be replaced by those who do. Goals and challenges As we look ahead, we are focused on adoption and experimentation.

Marketing AI 121

Marketing AI Efficiency Creativity Copywriting 121

Martech

APRIL 17, 2024

So here we are, nearly seven years later and we haven’t moved far on complexity. Yes, we have made incremental gains, and yes, some dramatic leaps in innovation. That’s what we should be doing (see the second point above). But now, we need a lightning bolt to propel us down the innovation path.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Optinmonster

APRIL 24, 2024

We’ve spent over a decade helping our customers build the best email lists possible, and we’ve learned a lot of tricks and nuances along the way. Subscribers who have confirmed their interest through a double opt-in are less likely to mark your emails as spam, which will help prevent ESPs from filtering your emails.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Right now, there is a new narrative in marketing that we create demand, but it’s incorrect. Few reach here, but those who do dominate the category. Brand understanding.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Brand is social and social is brand.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketri

APRIL 4, 2024

The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Our company recently purchased HubSpot, but we’re not using it much. We have a website that looks fine, but we don’t get any leads from it.” ” This is such a common scenario. .”

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Martech

FEBRUARY 20, 2024

One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast.

Email Marketing 126

Email Marketing Planning Work Management Paid Search Agency 126

Martech

APRIL 5, 2024

Why we care. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Dig deeper: Why we care about retail media networks Data. “Our Like retailers, we have first-party data and a dedicated audience. Get MarTech! In your inbox.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Thinkers360

MARCH 31, 2024

Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. Adtech We will still need adtech.

Efficiency 99

Efficiency Marketing Automation Services Lead Ranking Brand Identity 99

Martech

MARCH 12, 2024

You also know who those “best” customers are. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability? We may intuit that the SME in a targeted company needs detailed information.

Ideal Customer Profiles 110

Ideal Customer Profiles Account Based Marketing ABM SME 110

Martech

DECEMBER 18, 2023

Why are we doing this data program? We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers. Change is hard — why are we doing this now? To paraphrase Hillel the Elder: “If I am not for myself, who will be for me?

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? “We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began.

Marketing AI 128

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 128

Thinkers360

MARCH 22, 2024

Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Salesforce Marketing Cloud

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

APRIL 10, 2024

We need tools that not only function flawlessly but surpass expectations. We need a revolution, an injection of genuine creativity. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. But those days are over. Innovation shouldn’t be a buzzword.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Salesforce Marketing Cloud

APRIL 5, 2024

That’s why we put together four entry points that anyone can try. Co-design apps with users who experience exclusion. And think about people who use screen readers. Then take your findings and share them with someone at your organization who can fix accessibility barriers. What is accessible design?

Design 98

Design Guidelines Forrester Barriers 98

Thinkers360

APRIL 20, 2024

Congratulations to all our Retail influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. Personalize, personalize, personalize. That’s where email segmentation comes in. Let’s break it down.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

MARCH 4, 2024

We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. We used to talk about “T-shaped” marketers on agile teams, but the latest response to the incorporation of AI is the “pi-shaped” marketer. Your company saves money by having one person who does everything!

Work Management 121

Work Management Planning Marketing Management Deliverability 121

Martech

JANUARY 26, 2024

Simply put, the number of closed deals directly depends on who you approach. Sometimes, people who are not the decision-makers can get you to the actual decision-makers. Additional information — any crucial details not mentioned in the previous answers When we have the answers, we start analyzing them and researching.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Martech

JANUARY 30, 2024

As marketers, we need to adapt to that.” We want someone who has got that base understanding of knowing what a welcome email is, what an automation is, what a segment is. What we want to do is up-level those people and really give them some advanced tactics and strategies to work from.

Class 119

Class Email Marketing Bundling Advertising Agencies 119

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. As humans, we all come with various experiences, all different points of views regardless of skin color, whom you love, etc. What is the purpose of Black History Month?

Social Media 112

Social Media Practices Media Best Practices 112

Martech

MARCH 6, 2024

At my agency, we prefer a hands-on method to keep our database spot-on. That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. Enhanced deliverability, better sender reputation and stronger customer engagement are on the table for those who will adapt.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. So we’ve been talking, breathing, thinking about AI for a year. That’s what we understand. We now have an AI solution.

Marketing AI 121

Marketing AI Copywriting Advertising Agencies Paid Search Agency 121

Martech

MARCH 5, 2024

We are working on this now.” We resolved the issue as quickly as possible for everyone who was impacted, and we apologize for any inconvenience. The statement read: “We are aware of an issue users are having logging into our platforms. That was updated with an all-clear at 12:19 p.m. As of 1:10 p.m.

Facebook 109

Facebook Work Management Marketing Management Twitter 109

Heinz Marketing

DECEMBER 14, 2023

We had the privilege of having an eye-opening fireside style chat with co-author Brent Adamson in our HM Inner Circle discussion– a tight-knit community for both current and past clients of Heinz Marketing. We can’t give it all away, but here are some highlights below. Why we must be buyer-focused vs. selling-focused.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. People who come from it are already looking for a solution, not a definition. People who come from it are already looking for a solution, not a definition. A person who looks it up is in the market to spend money.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119