The amazing turning point when martech systems complexity and martech UX complexity diverge
chiefmartech
JANUARY 1, 2024
When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. As marketing became more complex, martech systems became more complex, and the UX to those systems became more complex. Martech products increasingly invested in better UX as a competitive advantage.
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