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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. As marketing became more complex, martech systems became more complex, and the UX to those systems became more complex. Martech products increasingly invested in better UX as a competitive advantage.

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When Designers & Developers Collaborate, Your User Wins

Salesforce Marketing Cloud

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. This impacts both the UX and the business. It was harder than he thought.

Design 105
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Mobile UX Design: Best Practices and Mistakes to Avoid

Spiralytics

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. This is why mobile user experience (UX) is critical in the success or failure of your business’s mobile app. This is what we call bad UX design.

Design 115
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9 Reasons Why XD is Our UI/UX Design Tool of Choice

ATAK Interactive

Photoshop has been the software of choice for users when creating mobile applications, websites, and UX/UI for a long period of time. While both Photoshop and XD can create wonderful designs, one should be mindful of what type of project is called for.

Design 120
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Building Better Interfaces: Tips From RebelMouse’s Design Team

RebelMouse

The team at RebelMouse that works on user interface (UI) design often faces challenges that can make or break a user's experience (UX). From the Nielsen Norman Group on Icon Usability Overuse of Colors or Fonts Using too many colors or font types can make a design look cluttered, and can detract from the overall user experience.

Design 98
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Five Ways to Generate More Leads with Successful Email Marketing Strategies

Webbiquity

A contextually-relevant lead magnet is a logical continuation of what the visitor reads in your blog post. For example, if a UX design agency creates a “checklist to hire experienced UX designers” as a lead magnet, it may be served on the following blog posts: How to train a junior UI Designer to be a UX Specialist.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

What is growth marketing? What skills does an SaaS growth marketer need? They work with different functions including engineering, design, product management, and, of course, marketing. Examining, interpreting, and actioning data is right at the heart of what growth marketers do. Data Analysis. Front-End Development.