WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 So who is George?

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MAY 20, 2009

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. When it comes to your logo, you want something that works no matter what size. When we applied the logo to our website, it didn’t work well and we had to tweak it. Three to four of them need updates to make them work in a Web 2.0

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 The lesson for B2B companies: blogging may be hard work requiring consistent effort, but it is worthwhile for establishing a thought leadership position in your industry. tags: B2B website traffic building, web 2.0

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JUNE 22, 2009

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. Tags: Web 2.0 There's even a term for this alleged uselessness: social notworking. Isn't that clever? Social Tagging.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

DECEMBER 12, 2007

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 We work to take the noise out of more traditional searches by selecting the top five to seven sites in a given topic. tags: Jeff Rusinow, interview, Web 2.0, tags: Jeff Rusinow, interview, Web 2.0,

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

APRIL 30, 2009

My initial reaction was that these people must work in incredibly retrograde, out-of-touch enterprises. Occasionally it will be necessary for staff members to visit these sites for work purposes, but please reserve social networking and recreational pursuits for your private time. Tags: Web 2.0 It is not part of the job.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 14, 2009

Remember, your goal is to convince the gullible that they can have better health, lose weight, or best of all, make big money working from home , without any real effort on their part. Okay, that covers all of the header and background considerations, so let's see how that all works together. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

JANUARY 4, 2008

Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo. First, Pageflakes is working with schools and educational boards to help them organize their class schedules. Pageflakes has put together an intriguing web 2.0

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Tags: Web 2.0

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

OCTOBER 23, 2006

Fortunately, this seldom works -- institutional and other large investors rarely pay attention to these boards, and those who do are sophisticated enough to spot a short-seller miles away. Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0,

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Tags: Web 2.0 Take Advantage of.TV Social Tagging.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

DECEMBER 13, 2006

I'm guessing it works best with Wordpress. At ExplodingBoy, Christopher Ware also provides social bookmark tagging code, though to a more limited number of sites than the One to One folks, and his code only works with PHP pages. It didn't take long to find the Social Bookmark Link Creator.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

APRIL 15, 2009

Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

OCTOBER 26, 2009

Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

JANUARY 5, 2009

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

DECEMBER 17, 2008

How can you ensure that your site works well on mobile devices as well as conventional browsers? The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 Where should you start?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JULY 8, 2009

Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

MARCH 5, 2008

It's not clear whether the idea fizzled because the program didn't always work properly or because online advertising simply isn't that all that annoying to people, but the whole short-lived uproar seemed to just disappear. No flashing whack-a-mole banners. No highly targeted Google ads based on the search terms you've entered."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

AUGUST 25, 2008

What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style These have been compiled by Gina Trapani , best-selling author of Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and Lifehacker: 88 Tech Tricks to Turbocharge Your Day.

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 Each generation has their own set of objectives, working styles and more. has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

JUNE 4, 2007

Jack Jia , founder of Baynote , has a different idea—a concept he believes will work better than behavioral targeting and be far less invasive to individual privacy. Baynote's approach has also been covered on The Next Net blog and Software Abstractions , and according to MarketingRev , " Baynote stood out (at the recent Web 2.0

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

SEPTEMBER 24, 2009

7: How to Write a Strategic Marketing Plan , December 6, 2007 A guide to crafting a strategic marketing plan, starting with target markets and working through high-level strategies, specific tactics, and the tools needed to implement planned actions. #6: Much has changed since then, and social media is now an integral part of SEO efforts.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

SEPTEMBER 23, 2009

Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. Tags: General Marketing Web 2.0 She contrasts the traditional "lightning bolt" launch process with a more gradual, momentum-building approach she calls Rolling Thunder. Social Tagging.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

DECEMBER 7, 2009

Every group of Twitter followers is different, so TEST this with your followers to see what works best for you. Echoing Lisa's advice, Sharon Trombly suggests tweeting periodically throughout the day, such as with your morning coffee, at lunch, at the end of the work day, and in the evening. Tags: Web 2.0 Who's right?

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

MAY 26, 2009

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? Tags: Web 2.0 And if so, how? Social Tagging.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

OCTOBER 1, 2009

How to Make Money Off Social Media (originally titled: Selling Social Media to Your Clients) by Webdesigner Depot Despite the spammy title, this is a very worthwhile piece for corporate b2b marketers or those who work with them. Tags: Web 2.0 a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g.,

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2008

Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile. Video Unless you've been stranded on a desert island for the last four years, you know that online video is hot.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 14, 2008

Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing. Television advertising is fundamentally one-way, interruption-based messaging. Social media is about creating two-way conversations.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

SEPTEMBER 4, 2008

For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg. You might want to look yourself up Spokeo and adjust your online profiles appropriately. The only difference is the ugliness."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JUNE 10, 2008

For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." Exposure for your blog on Web 2.0 Finally, after all of this work, you'll probably want to know how you did.

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

MAY 6, 2009

When retweeting, make sure the link works first. Tags: Web 2.0 When someone tweets something you've written, or retweets something you've linked always thank them in a personal, friendly manner. Community-building takes time—it's a marathon, not a sprint. Avoid spammy "get 10,000 followers in 36 hours!" techniques.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

SEPTEMBER 4, 2007

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 Though I believe that blog comments should be from those who are working within the industry or are experts, I envision more PR folks stepping in, necessitating a different set of rules to follow. tags: Cece Salomon Lee, Web 2.0,

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

MARCH 31, 2008

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. StumbleUpon and del.icio.us

Social Networks 20

Social Networks Traffic Digg Wikipedia 20

WebMarketCentral

MARCH 11, 2008

Behind the Scenes of Branding by Marketing Genius from Maple Creative Skip Lineberg provides a rare glimpse inside the branding discussions at a major advertising agency, as the assembled marketing team works through crucial concepts such as a product's Brandapalooza Index and Brangelina Factor.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20