Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. After all, the algorithm dictates how many people view your Reels. Shoot the video in portrait mode (vertical) and make it high-resolution. TikTok is probably the best-known platform for brand videos.

Relevance 152

Relevance Branding Brand Identity Verticals 152

Vision Edge Marketing

DECEMBER 5, 2023

Consider both direct and indirect competitors to get a holistic view. You’ve finished the puzzle and in doing so have created the ecosystem map that provides you with a view into the interplay among all the ecosystem members. Are you at risk in any of your vertical markets ? Assemble the puzzle.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Martech

AUGUST 4, 2023

Visualizations are vertically oriented and include cards, tiles, lines, arrows, nodes and text. 1 in “view-only” mode, meaning users cannot yet build a flow from scratch. This feature enables sales teams to view interactions in Dynamic Chat from their Insights Dashboard and Lead and Contact panels.

Marketo 98

Marketo API Display Verticals 98

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. An article on whether eating eggs is healthy brought in a million page views and had an average dwell time of five minutes, which is content gold.

Social Media 156

Social Media Dwell Media B2B 156

Webbiquity

OCTOBER 16, 2018

Influencer marketing can be viewed as a special case of partner marketing. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications. Work With Industry Influencers. Algorithmically, based on reader response, the best content gets pushed to the top.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

SmartBrief - Marketing

MARCH 17, 2024

Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries. A Gallup industry reputation poll found just 18% of Americans hold a favorable view of pharma, while a record-high 60% view it negatively.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

NOVEMBER 16, 2022

In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis. People often view links as the “magic answer” to help them rank better.

Link Building 119

Link Building Internet Marketing Ad Building Planning 119

Martech

NOVEMBER 22, 2021

Not only is it now digital-first, except perhaps in the most intransigently traditional verticals, it’s constructed by the buyer, not the seller, and increasingly demands B2C-style engagement rather than a purely transactional sales experience.

DemandBase 110

DemandBase Advertisements Advertising Marketing Management 110

Only B2B

FEBRUARY 11, 2024

See which features they prioritize, even how they view competitors. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Industry Expertise: Only B2B experts possess a nuanced understanding of wide industry verticals for creating effective B2B audience profiles.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. million followers and their three IGTV videos have 39,000, 77,000, and 22,000 views respectively (about two percent of their follower count). The rise of vertical mobile videos. GQ isn’t alone.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Martech

DECEMBER 13, 2022

Previously, the streamer for all things Marvel, Star Wars and Disney charged $8 per month for ad-free viewing. On December 8, streaming service Disney+ launched a new ad-supported tier. Now, they’ve upped the ad-free tier to $11. Subscribers can pay $8, but they get ads, while brands get exposure next to C3PO and Doctor Strange. Why we care.

Paid Search Agency 107

Paid Search Agency Ads Marketing Management Verticals 107

Sprout Social

JANUARY 29, 2024

You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks. Determine how each platform’s unique culture informs their behavior.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Specializing in video marketing, Haily has earned Biteable’s TikTok over 50 million views and shares across the world. Episode Summary. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Webbiquity

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. Obviously, there are a lot of other platforms out there. public broadcast models.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Sprout Social

APRIL 22, 2019

In fact, Facebook has an average daily video view of eight billion. And according to Digiday , roughly 85% of video views on the platform happen with no sound. There are three Facebook video ad specs you can use–vertical, square and landscape. The following screenshot of a vertical MUBI video ad is from a laptop.

Facebook 105

Facebook Practices Video Marketing Ads 105

Contently

JULY 9, 2018

Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. While this particular use of IGTV may not appeal to everyone, it did get Netflix 676,000 IGTV views and nearly 5,000 comments. In late June, Instagram launched IGTV, its longform video platform.

iProspect 149

iProspect Advertising Agencies Branding Brand Identity 149

Martech

JUNE 23, 2022

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. When working, people are in a productive mindset, and they view researching and purchasing with efficiency in mind. Vertical ads are different for each category or industry.

Top of Funnel 101

Top of Funnel Campaigns Funnel Advertising Work Management 101

ClearVoice

MARCH 6, 2019

Vertical video is changing content marketing, whether we like it or not. Data suggests that users hold their phones vertically 94 percent of the time , so it stands to reason that the easiest way to reach audiences is to publish vertical videos.

Trends 109

Trends Examples Content Marketing Verticals 109

B2B Marketing Directions

NOVEMBER 12, 2023

"Firm and Industry Breakout Report" - This report provides response data by four economic sectors (B2B product companies, B2B services companies, B2C product companies, and B2C services companies), 15 industry verticals, company size, and percentage of online sales.

CMO 70

CMO Customer Surveys Research B2B 70

BOP Design

JUNE 24, 2020

The flipbook style resources on the resource center takes unnecessary steps out of the conversion process and allows visitors to view content within the page without downloading or opening another browser tab. The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals. CorTechs Labs.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Anyword

NOVEMBER 21, 2022

Always Shoot Vertically. Whenever possible, shoot your photos or videos for stories vertically, so as to give your viewers the best experience when viewing your content. Instagram Story Visual Tips. Think about the layout of Instagram. Now, if you are reposting an IGTV video, it’s okay for this to be horizontal.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . The magic words for content engagement were… Be it titles, meta content, email subject lines or even news headlines, the verbiage is the differentiator between “views” and “no views”.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

DAGMAR Marketing

JULY 24, 2023

These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions. Keep in mind, that this is just an estimate, and could change.

Work Management 52

Work Management Marketing Management Service Ads 52

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Leadspace

MARCH 9, 2022

Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Content Standard

AUGUST 12, 2021

At the core level, thought leadership content amplifies a brand’s differentiated point of view. Intellectual Influence Is an Ongoing Process Thought leadership is not a one-and-done initiative in which a brand puts a point of view out into the world and then calls it a day. What Is Thought Leadership’s Value?

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Ranking 138

Heinz Marketing

FEBRUARY 17, 2021

Industry or Vertical nurture. Again, if your database has enough information on different verticals of your target audience, this is a nurture track you can use to speak differently to each vertical. The prospect wouldn’t have any context or even remember they downloaded the content since it is viewed on 3 rd party sites.

Top of Funnel 132

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 132

ClickZ

JUNE 19, 2023

By aggregating data – rather than having multiple views – it is aimed to help you better understand the online user journey. This method gives you the ability to understand your marketing, content, and website performance operations at a granular level.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Majority ( 87% ) of videos related to the business are viewed from a desktop. 92% of the videos viewed from mobile devices are shared with others. Social media videos are viewed 48% more than other platforms. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Valasys

APRIL 10, 2024

Optimize for Mobile Smartphones have eclipsed desktops as windows into the digital world, so assume most people will view your email on one. Optimize for all formats, paying special attention to the vertical layout on smartphone screens. Personalization goes a long way, so mention them by name to up your chances.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Contently

FEBRUARY 2, 2021

In its simplest view, a copywriter tries to pique interest immediately, with a heavy emphasis on brand awareness. For content marketing positions, I want writers with deeper vertical expertise who know what they’re talking about. Objectives. Consider the buyer’s journey. For content, I crave authority. ” 3.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

ClearVoice

FEBRUARY 27, 2020

Vertical scrolling list. Now, IGTV no longer has the player constantly located on the screen in favor of more thumbnails on the page and a new vertical scroll. YouTube is viewed by influencers as being much more lucrative than IGTV thanks to the number of views and associated ad spend that occurs on their videos.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64