Convince & Convert

APRIL 25, 2024

Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. So what did we learn from this? hours in 2023, a 2.5

B2B 143

B2B Case Study Case Studies Content 143

Marketing Insider Group

NOVEMBER 8, 2022

Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Deliver consistent content by building a calendar dedicated to valuable blog topics. Deliver consistent content by building a calendar dedicated to valuable blog topics. Quick Takeaways.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Stick with us, and we’ll show you how CustomGPT is changing the game and how you can leverage it to stay ahead. So, why should you care?

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. In this regard, they are often the best kind of material to use when making a video ad.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

JUNE 7, 2021

I’ll prove it to you – just in case you’re skeptical. Good content marketing has the power to increase engagement with your target audience. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Engage with People and Build Trust.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Email nurture campaigns help you build affinity with both customers and prospects. You can use that nonaction for a trigger email and to kick off a campaign.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. The Role of Fresh Content in SEO Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Here are several impressive video marketing stats : 86% of businesses use video for marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Tiecas

FEBRUARY 5, 2024

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Navigate the Channel

NOVEMBER 21, 2023

It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. Paid social media expands your audience beyond current followers. The key benefit of paid social media is it allows you to reach beyond the audience currently engaging with you.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact.

Ad Building 93

Ad Building SMS eCommerce Segmentation 93

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. As the brand’s social team, you hold the keys to the most direct connection the brand has with its audience. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Scoop.it

OCTOBER 5, 2023

By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Using it, you can contact prospects actively looking for a solution similar to yours. Using it, you can contact prospects actively looking for a solution similar to yours.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Martech

FEBRUARY 8, 2024

Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Enhanced targeting. Marketing teams now find themselves surrounded by AI. Increased ROI.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. That’s where email segmentation comes in. Let’s break it down.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

The Lead Agency

MARCH 17, 2024

Trial which resources work best and consider changing which you use based on the page the form is on. Trial which resources work best and consider changing which you use based on the page the form is on. Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. To ensure that content is relevant and useful, B2B marketers need to have a deep understanding of who their customers are.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. billion by 2030.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Improving your conversion rate is a moving target. You can use this chart from Databox to give you an overview of ideas on where to put your efforts.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Inbox Insight

OCTOBER 19, 2023

It’s about making your brand known, educating your audience, and building trust with them. The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. Social media posts and ads should be regular and engaging.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Go Beyond SEO

APRIL 16, 2024

Additionally, a visually appealing website design that reflects your brand identity will make a lasting impression on your audience, instilling trust and credibility in your business. A visually appealing website builds trust and credibility among your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

FEBRUARY 23, 2024

Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Use case tagging.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

SalesGrape

OCTOBER 10, 2023

Advantages of Digital Marketing for B2B Lead Generation Wider Reach: Digital marketing allows businesses to reach a global audience without geographical limitations. By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Martech

AUGUST 21, 2023

The lift tends to be even greater if no segmentation was used previously. These categorizations may be useful in isolation for rules-based segmentation or as valuable features for building custom models. Scenario 3: My company has a desire to build custom models. Channel affinity. Behavioral scoring.

Marketing AI 97

Marketing AI Segmentation Rules Paid Search Agency 97

DealSignal

FEBRUARY 23, 2023

10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads. Without knowing who you’re targeting, it’s impossible to create compelling content that resonates with your audience and drives engagement.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98