Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. But in my estimation these firms are working on the wrong end of that equation.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Let me demystify the topic a bit by sharing five ways I’ve seen it really work. It’s easy to get caught up in the buzz, and the hype, around social media. 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

MARCH 18, 2010

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JANUARY 28, 2010

Which is why I prefer to have my communications group work with them much like they have always worked with the media. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. They are non partial and therefore they write about many firms.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

JULY 23, 2009

Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! I know who I would rather have.

Ad Building 100

Ad Building Social Networks Facebook Linkedin 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

OCTOBER 25, 2013

What works on the PC may fail on a smartphone. Now consider the fact that the Pew Hispanic Center found that 68 percent of Latino Internet users say they regularly use Facebook, Twitter and other social media, compared to just 58 percent of all U.S. People don’t engage with brands; they engage with a purpose. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),

Social Media 100

Social Media Media Television marketing Broadcasting 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Find diehard fans on Twitter, Facebook and LinkedIn. The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Do you start a Twitter account? In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! But what does that mean? Do you launch a blog? Do you launch your own Vlog?

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 9, 2008

While print advertising is still plays a role, high level executives are using search, forums, blogs and even Twitter (see C Level Executives who use Twitter ). If you have a story worth repeating, bloggers, podcasters, etc will repeat your story all over the world thereby building buzz and your brand at the same time.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Showing the example of how to work agendas through a wiki vs. email! SlideShare. social media. SocialSoftware. supply chain. Trent Reznor.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

SEPTEMBER 8, 2009

But in Social Media that approach wont work. You cant have some people being long Tweeters – it just wont work – and you cant have some people being fast and pithy. Now factor in your Contact Center … They can’t go from super nice phone personas, then whitty Twitter/Facebook personas and then over to long detailed email personas.

Companies 100

Companies Wiki Enterprise Management Social Media 100

Buzz Marketing for Technology

AUGUST 1, 2008

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Re: Twitter? Re: Twitter? Were Here to Help.

Communities 100

Communities Enterprise Management Work Management Business 100

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Media Social Networks Tagging 100

Buzz Marketing for Technology

JUNE 1, 2009

They go on to say that: “Research has consistently shown that one of the best predictors of job performance is a work sample.” So if you agree with this premise I would say that those work samples should be the “social presence” of your candidate. What are they contributing on Twitter, Facebook, and LinkedIn. What do they say?

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

JULY 24, 2008

Our first was focused on working with clients and this installment is all about tools we use. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. The Common Craft Show. Home » Blog.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

OCTOBER 5, 2008

You must bring out of each word its practical cash-value, set it at work within the stream of your experience. It appears less as a solution, then, as a program for more work, and more particularly as an indication of the ways in which existing realities may be changed. You can follow my Twitter conversations at Quotably.

RSS 100

RSS Web 2.0 Wiki Skype 100

Buzz Marketing for Technology

JUNE 16, 2008

same thing with the papers and the course proposals and even some for the Twitter stuff. And you'll find you have people reading your work, helping you with resources and links to do the work you're doing now. It also helps me focus my thoughts when I know I'm writing for my blog as well as for the discussion.

Paper 100

Paper Twitter Course Resources 100

Buzz Marketing for Technology

OCTOBER 18, 2013

I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. As smart and creative as most brands think they are, the numbers don’t lie. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

I suggest the professional email (the one from your work/school) because it is professional, colleagues can find you, and you can keep it separate from your personal contact. 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country.

Education 100

Education Screencast Ning Web 2.0 100

Buzz Marketing for Technology

JANUARY 7, 2010

Ok ok yes I was doing a vanity search just to see how I would rank but I was very impressed by the results I got for Facebook Marketing – someone had their profile so well tricked out with keywords that they ranked higher than people who actually work at Facebook. Is Twitter a Critical Part of your Resume? Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

JUNE 30, 2008

Beth Kanter suggests that we "Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!" Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster.

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

JUNE 27, 2008

I like the idea of List View, but it just doesn’t work with me. but more importantly sort them into : * Work. That way you can read the work ones when at work, and feel like you are doing some research. Track Google via Twitter [new]. Google Reader shared items - nice idea, badly thought out. Brian Wallace.

Google 100

Google RSS Tips Product 100

Buzz Marketing for Technology

APRIL 8, 2010

Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. And best of all it makes my iPhone work really well in my house! So I decided to give it a try. The only issue … is it was impossible to get one!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JULY 15, 2008

Have a twitter time! - Twitter Updates. follow me on Twitter. Work Literacy. . - Giuliana Guazzaroni. Valutare conversazioni e forum. - 14-lug-2008. Giuliana Guazzaroni. 6-lug-2008. Giuliana Guazzaroni. Open Yale. - 30-giu-2008. Giuliana Guazzaroni. Edupunk. - 29-giu-2008. Giuliana Guazzaroni. appena fatto).

Google 100

Google Web 2.0 Wikipedia Social Media 100

Buzz Marketing for Technology

JULY 16, 2008

Should workplace learning professionals be leading the charge around these new work literacies? twitter (1). Work Literacy. Scioglilingua Twitter. Quali sono le competenze necessarie a un/una lavoratore/lavoratrice della conoscenza? Ho letto un post di Gina Minks che si interroga sui seguenti punti: Â . Scrittura (40).

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Discover is a little tool that works in two ways: Recommendations Tab: Google Reader analyzes your existing feeds and makes suggestions for feeds you might like, based on a number of parameters. The first one works like a charm in most browser, and the second one lets you copy sections of web pages (even if they donâ??t Brian Wallace.

Google 100

Google RSS Adsense Privacy 100

Buzz Marketing for Technology

OCTOBER 30, 2008

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Peter Hahn and Christian Small – two of the best interactive marketers I have ever met and of course Robin Eggen who somehow just made everything we could think of work – I am always honored to be in your presence! and a general tendency to speak in 140 character phrases! Patty Brown and her stable of amazing writing talent.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JANUARY 4, 2011

Luke even has a version of this online that you can use if you are a distributed work force like so many of us are now a days. You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. Why not play Buy a Feature !

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

JUNE 28, 2008

Lilia Efimova on personal productivity in knowledge-intensive environments, weblog research, knowledge management, PhD, serendipity and lack of work-life balance… Home. Between working on the chapters of my PhD dissertation and being a happy mom there wasnt much time to fix blog bugs. Knowledge work (74). Mathemagenic.

RSS 100

RSS Copyright Template Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

The photographers are all kicking it at flickr, the chatterboxes are tweeting away at Twitter, and you got your musicians over at last.fm How does it work? Lets say you are connected with Jane on MyBlogLog and are chatting it up with her on twitter and sharing photos on flickr. The gang here has got some mad love for Twitter.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100