How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.
Making Social Media Your Own: A Guide to Vanity URL Customization
NOVEMBER 12, 2013
Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? On their vanity URL support page, Faceook lists a great example of an automated URL address [link] that is hard to navigate, later being customized to be [link]. Enter your desired custom URL and search for availability.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?
My online influencer research and engagement process
JULY 28, 2015
upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. At least, right now, it’s a one man band. Really big. That’s a real blindspot for them both.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. According to QuickSprout , linking to YouTube videos results in a 75% higher share rate.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
Five Tips to Improve SEO Using YouTube
Social Marketing Forum
NOVEMBER 22, 2010
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes. Now, don not think that YouTube tomorrow will become your first source of traffic.
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Title & Description. Popularity/Views.
13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
It's All About Revenue
FEBRUARY 7, 2013
Use it to convert files from URLs, as well as videos, which are then sent to you via email. Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this.
Internet marketing abhors a closed door so open a window
JUNE 2, 2015
Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. YouTube. Never leave your visitor hanging. thought now).
Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
OCTOBER 28, 2012
Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. What’s interesting about this is, users don’t actually need to specify whether they’re a male or female when creating a Twitter profile.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section is the content type: news releases, bios, images etc.). Story ideas (again, thoughtful ones).
The dashboard has finally been perfected
OCTOBER 28, 2014
Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Private URL. Twitter. Twitter Search. YouTube. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress
How to Promote an Event with Social Media
APRIL 13, 2011
Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
Google+ is aiming at Facebook, LinkedIn and Twitter users. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls. Twitter.
B2B Video Content Marketing on Youtube
DECEMBER 23, 2010
@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Try it today!
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers. The ability to upload long lists of blog URLs to create lists or social media handles or emails to find blogs would be perfect (am I asking too much?). Tricky.
Creating a content marketing plan — without any content
grow - Practical Marketing Solutions
JULY 6, 2010
Twitter. In this separate post , I’ve provided some helpful ideas on building a targeted audience through Twitter. It makes no sense to work on micro-content on Twitter if you have nobody listening! Pass on links and snip your URL’s! Tags: LinkedIn Marketing best practices Social Media best practices Twitter best practices YouTube and video Comments.
11 digital marketing resolution ideas for ’13
JANUARY 1, 2013
However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. You can add plugins that automagically optimize your site for search as well reduce the friction associated with sharing by dropping share buttons into your content from Pinterest, Facebook, Tumblr, Twitter, and even Google’s +1.
Twitter Introduces New Changes to Users' Timelines
OCTOBER 27, 2011
It appears that certain Twitter users have noticed changes to their Twitter timelines, indicating that we all may be receiving updates to our accounts soon. Your Twitter timeline is the scrolling feed of tweets on your homepage from the users you're following.). With the new updates, hovering over a tweet in your Twitter timeline will reveal an "open" button.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Using Facebook’s retargeting options so they can show ads to anyone who’s visited a specific URL. It’s really only for B2C people, right?
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
While you can catch it now on YouTube, the ad was only broadcast twice – once in 10 smaller local markets (think Twin Falls) on the last day of 1983 (to qualify for awards), and then in the Super Bowl.Yet its anti-conformity message is still a beacon for many. And our social media presence is consistent from Facebook to YouTube.”. bitly) to make that URL bite-size. Book club.
How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Advertising on Twitter. To learn more about advertising on Twitter, check out the Twitter Ads homepage.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. Want to know more? TopRank ). 2. TopRank ). 3.
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Whatever Google product you touch: YouTube, Gmail, Drive, etc., Whatever Google product you touch: YouTube, Gmail, Drive, etc.,
4 Ways to Make Your Video Content More Measurable
Modern B2B Marketing
APRIL 22, 2016
For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s Take a look at the the screenshot below of Google’s URL builder form. Attract . Engage . But how do you prove it? Convert.
25 social media listening aids to increase your hearing
APRIL 21, 2014
Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. Topsy is a certified Twitter partner.
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
JUNE 1, 2016
We found that verbs generate more shares on Twitter than nouns and adjectives -- the same can be true for Instagram. Clickable URLs aren't allowed anywhere except the single "website" box in your bio. Learn how to create UTM codes to track your URLs here.). Then, simply insert the URL of your choosing into the URL box. The lesson? Don't rush the process. FRIYAY.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc. And are your website URLs optimized? But change is.” Image credit: Stone Temple Consulting.
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year. Dig into this for a little more detailed look at tips like embedding YouTube videos and creating images with clickable links for your Page.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Split up the paragraph into a series of tweets you can share on Twitter. You’ve written, designed and produced a white paper.
How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
OCTOBER 15, 2015
Here’s the final, compressed animated gif: How to make animated gifs from YouTube and other videos. The next way to make animated gifs is to use YouTube videos. Just go to the URL of the video you want to make into an animated gif. There are many other sites that let you make animated gifs from YouTube videos. Twitter and Tumblr have supported animated gifs for awhile.
10 Easy-to-Use Tools for Creating Animated Images and Videos
SEPTEMBER 2, 2015
It also creates YouTube videos on the fly, which is a great re-packaging option. They are also great for creating animated instructions that will auto-play the steps on Twitter , Pinterest, and now Facebook. On Make a GIF, you can create from screenshots, YouTube videos, uploaded videos, or premade GIFs. YouTube videos are a great source for screencasts. Price: Freemium.
Unique Ways to Build Your Email List
SEPTEMBER 19, 2014
As an easy solution, you can simply include a link (if it’s too long, use a URL shortener like Bit.ly ) to your sign up form on all of your printed receipts. At the end of every video you create, include a slide at the beginning and/or end that contains a URL to your sign up form. On every YouTube video you upload, include a note, box, speech bubble, etc. So far, so good.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Find out if the username or vanity URL you want is still available across dozens of social sites? Convert PowerPoint presentations to Flash, or into YouTube videos? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. free tool for finding the relative influence of any Twitter user.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Any URLs should be tagged with analytics UTM codes so that specific links can be tracked. Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Understand EdgeRank.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Well, your firm has written and produced a white paper. Now what? How do you promote it? Generate new leads. Nurture existing leads.
New Data: Why Your Fans Aren't Following You on Social Media
NOVEMBER 5, 2014
Not surprisingly, Facebook and Twitter are the most popular platforms -- 84% of respondents expect you to be on Facebook, and 64% expect you to be on Twitter. YouTube clinches third with 44% of consumers expecting you to have a presence on the platform. For example, 64% of consumers may expect brands to be on Twitter, but only 31% actually follow brands that they like there.
Five Free Tools for Startups to Measure Impact of Online Videos
FEBRUARY 5, 2014
Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. Youtube is not only a video repository, it is also a social media platform. When considering choosing between Vimeo and Youtube, I suggest that you give both a try.
OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
APRIL 21, 2016
While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone. But only 25 percent of those clicks actually occurred on Twitter. as it is in the U.S.”
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from. Twitter Ads. Twitter Advertising. Once reserved for high budget advertisers, Twitter ads are now available to everyone with no minimal spend. If you’re really into Twitter, you be enamored by this Twitter management tool. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Need a radio station in Miami?- look it up. Paid Search. Acquisio.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.