The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. Twitter will become protected some way or another becoming, effectively, a protected essential public utility.
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait.
Why every business needs a social media business audit
FEBRUARY 17, 2017
Twitter. YouTube. Are all the descriptions, bios and URLs uniform? Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Step 1: Start the audit. Note each social channel where you have a profile.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. According to QuickSprout , linking to YouTube videos results in a 75% higher share rate.
My online influencer research and engagement process
JULY 28, 2015
upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. At least, right now, it’s a one man band. Really big. That’s a real blindspot for them both.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Title & Description. Popularity/Views.
Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
OCTOBER 28, 2012
Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. What’s interesting about this is, users don’t actually need to specify whether they’re a male or female when creating a Twitter profile.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section is the content type: news releases, bios, images etc.). Story ideas (again, thoughtful ones).
13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
It's All About Revenue
FEBRUARY 7, 2013
Use it to convert files from URLs, as well as videos, which are then sent to you via email. Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this.
B2B Video Content Marketing on Youtube
DECEMBER 23, 2010
@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Try it today!
How to Promote an Event with Social Media
APRIL 13, 2011
Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.
Internet marketing abhors a closed door so open a window
JUNE 2, 2015
Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. YouTube. Never leave your visitor hanging. thought now).
The dashboard has finally been perfected
OCTOBER 28, 2014
Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Private URL. Twitter. Twitter Search. YouTube. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Google Review Count: 345.
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
Google+ is aiming at Facebook, LinkedIn and Twitter users. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls. Twitter.
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers. The ability to upload long lists of blog URLs to create lists or social media handles or emails to find blogs would be perfect (am I asking too much?). Tricky.
Twitter Introduces New Changes to Users' Timelines
OCTOBER 27, 2011
It appears that certain Twitter users have noticed changes to their Twitter timelines, indicating that we all may be receiving updates to our accounts soon. Your Twitter timeline is the scrolling feed of tweets on your homepage from the users you're following.). With the new updates, hovering over a tweet in your Twitter timeline will reveal an "open" button.
How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Advertising on Twitter. To learn more about advertising on Twitter, check out the Twitter Ads homepage.
Creating a content marketing plan — without any content
grow - Practical Marketing Solutions
JULY 6, 2010
Twitter. In this separate post , I’ve provided some helpful ideas on building a targeted audience through Twitter. It makes no sense to work on micro-content on Twitter if you have nobody listening! Pass on links and snip your URL’s! Tags: LinkedIn Marketing best practices Social Media best practices Twitter best practices YouTube and video Comments.
11 digital marketing resolution ideas for ’13
JANUARY 1, 2013
However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. You can add plugins that automagically optimize your site for search as well reduce the friction associated with sharing by dropping share buttons into your content from Pinterest, Facebook, Tumblr, Twitter, and even Google’s +1.
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Pretty much all of these tools will track rankings over time for multiple keywords on multiple engines for multiple URLs; some provide extra features like keyword suggestions, geo tracking (the ability to view rankings as if one were searching from any specific city, or on various country-specific search engines), and separate tracking for mobile and desktop search rankings. Pricing: free.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. Want to know more? TopRank ). 2. TopRank ). 3.
Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
DECEMBER 7, 2016
Scanning the code led customers to a YouTube video that featured staffers expressing their sincere gratitude to their customers. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). The audience loved the piece, and since Adobe made it available through digital channels, they shared it through Twitter, Instagram, and Tumblr. Use customized URLs to track results so you know where leads are coming from and can iterate based on these results moving forward. Moving Forward.
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Whatever Google product you touch: YouTube, Gmail, Drive, etc., Whatever Google product you touch: YouTube, Gmail, Drive, etc.,
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
While you can catch it now on YouTube, the ad was only broadcast twice – once in 10 smaller local markets (think Twin Falls) on the last day of 1983 (to qualify for awards), and then in the Super Bowl.Yet its anti-conformity message is still a beacon for many. And our social media presence is consistent from Facebook to YouTube.”. bitly) to make that URL bite-size. Book club.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc. And are your website URLs optimized? But change is.” Image credit: Stone Temple Consulting.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Using Facebook’s retargeting options so they can show ads to anyone who’s visited a specific URL. It’s really only for B2C people, right?
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Split up the paragraph into a series of tweets you can share on Twitter. You’ve written, designed and produced a white paper.
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
SEPTEMBER 12, 2016
Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 2) Recruit interns and new hires. Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself. Periscope.
4 Ways to Make Your Video Content More Measurable
Modern B2B Marketing
APRIL 22, 2016
For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s Take a look at the the screenshot below of Google’s URL builder form. Attract . Engage . But how do you prove it? Convert.
25 social media listening aids to increase your hearing
APRIL 21, 2014
Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. Topsy is a certified Twitter partner.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Well, your firm has written and produced a white paper. Now what? How do you promote it? Generate new leads. Nurture existing leads.
The When, Where & How of Using GIFs in Content Marketing
DECEMBER 21, 2016
Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. Giphy.com is the largest GIF collection online but it also has a GIF Maker that allows you to create GIFs from video files or YouTube links. For each GIF you make, CloudApp will provide you with a unique URL making it easy to share and embed. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. link].
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. Be sure to enter the right URL; you can’t change this once it’s been tracked. Google Review Count: 600. Pricing: free.